体验型产品消费行为的羊群效应及机理研究——基于电影行业消费行为的实证解释

互联网环境下消费者购买体验型产品时对网络信息的依赖性很大。因此，研究社交媒体影响下体验型产品的消费者决策选择行为具有现实意义。本文以电影行业的票房偏离及消费跟风现象为切入点，探究体验型产品的羊群效应并对其产生的内在机理进行解释。采集艺恩资讯的票房数据以及豆瓣的电影基本信息及影评等数据作为研究样本，从消费者"羊群行为"视角分析其对电影票房的影响。研究发现：在控制了质量等内生性影响之后，消费者羊群效应依然存在；产品特征信息对羊群效应起到了调节作用，从而形成理性跟随；采用预期差异模型可以解释消费者实现理性跟随的过程。研究结论对于电影行业宏观政策制定及对体验型产品合理进行营销推广提供了理论基础与实证依据。     

Incumbent capability enhancement in response to radical innovations

Schumpeterian market disequilibrium marked by entrepreneurial entry and incumbent exit has long held an important place in management literature. The extant literature has overwhelmingly championed the newcomer, despite incumbents' obvious advantages in resources, experience and market knowledge. The current research provides evidence for the effectiveness of the incumbent's strategy of capability enhancement (along an established technological trajectory) while responding to radical technological innovations. We develop a cognitive process model that integrates managerial cognition with capability development and deployment views, depicting the dynamics of the incumbent's capability enhancement process. We analyze the cognitive drivers of organizational actions in all stages (rigidity, triggering event, and capability renewal) and elucidate the role of top management cognition in the processes of detecting and correcting errors in a strategic course of action. We ground our model in the case of a cork-stopper industry veteran's decline as corks ceded ground to screw tops and other stoppers in the wine industry. How a major company fought back in response to the emergence of these, in the industry context, radical technological innovations, provides the basis for our narrative. The proposed theoretical model contributes to literature on technology management (with regard to incumbent strategies in response to radical innovation threats) as well as the role of cognition in strategy (providing an explanation of the cognitive underpinnings of capability development).     

“I feel and think,therefore I am”: An Affect-Cognitive Theory of management decisions

I propose an Affect-Cognitive Theory to comprehensively understand how decisions occur in organizations. To this aim, I first review the assumptions of sensemaking and decision-making streams of research, especially the influence of bounded rationality, affective states and their relationships with cognition; then, I integrate them on the common basis of socially situated cognition. This new theory emphasizes the role of affective states in determining/being determined by cognition and its errors, pointing out decision makers’ affect as the result of multi-level adaptations to the physical and social environment. Management decisions are path dependent but not immutable; they, indeed, bank on the predominant feeling resulting from the modifying interactions and regulations of decision makers with their physical and social environment. Here, decision makers are proposed as “emotional cognizers” overcoming the thinking-feeling dichotomy that has often featured in the study of management decisions. This theory is beneficial for behavioral strategy, offering the needed assumptions to intertwine human cognition, emotions, and social behavior.     

梁启超的理性精神与学术态度

从“不为古人所欺，不为世法所挠”、“我物我格，我理我穷”，以及“除心奴”，反“依傍”三个层次论述了梁启超与西方启蒙主义相通的理性精神与学术态度。从理性精神的角度对众所周知的梁启超一生“多变”作了新的阐释。并认为，梁启超与王国维一样，具有“独立之精神，自由之思想”，只不过表现方式有所不同罢了。     

对建构主义教学观的几点认识

围绕建构主义教学观与传统教学观、建构主义教学策略、建构主义教学模式等几个方面 ,就数学教学谈了对建构主义教学观的几点认识     

汉语生成的基本过程

应用唯物辩证法方法，研究汉语生成的基本过程。该过程和认识论有直接的联系，两者的主体结构是相互对应的。汉语是在一个疑问词的两次大分裂中生成的，具体表现为感觉=知觉＋概念的形式。日常生活中总体上驾驭人们实践的东西，既不是单纯的感性认识也不是单纯的理性认识，而是中和了这两个方面的感觉。过去认识论和心理学的基本观点是错误的，鉴于思维和语言的关系，有可能在此项研究中得到修正。     

论非理性因素在认识中的作用

非理性因素作为主体认识结构中的一个恒常性要素，对主体的认识活动具有非常重要的作用。情感、意志、需求等非理性因素对认识活动起着选择、调节控制和驱动的作用，直觉、灵感等非理性因素对认识的发展起突破和创造的作用。把握非理性因素在认识中的作用，有助于我们深入理解认识过程的内在机制。     

神性、人性和理性--略论艺术形态与时代精神

艺术的本质在于其精神性,从艺术和时代精神的相互关系中去确立划分艺术形态的标准是符合艺术本质的.按照艺术所包含的精神内容的不同,艺术形态可分为神性艺术、人性艺术和理性艺术,以丰富的艺术史例可以说明其特征.     

试论美术文化中的技术理性

无论从劳动产品的角度看,还是从社会的角度看,技术都是理性的表现;产品的生产过程,是一种技术展现的过程,即生产者的个性标记通过技术展现的过程,因此,技术本身也具有理性。理性的技术促进了人类社会的发展。