English and discourses of commodification among tourism workers in the Himalayas

In this article, I investigate commodification discourses and ideologies of English from the perspective of Nepali tourism workers. Drawing data from interviews with porters and trekking guides in Nepal, I argue that English is not seen as merely a transactional means to convey meaning; it works in combination with the traditional form of labor and care in the local economy, establishing itself as a powerful tool to establish closer interpersonal relationships, enhance such interpersonal relationships for economic gains and commodify local identities and cultures in the tourism market. The interview and ethnographic details show that language learners are agentive and capable of making sense of their actions by positioning themselves variously in terms of ethnicity, economic class and job category. These workers think that tourists' linguistic and financial resources are the empowering tools that enable them to travel to locations that they want. They also want to empower themselves with English skills and translocal imaginaries to travel and see the world beyond their immediate reach. Repertoires in English are considered as instruments to mediate their imaginaries and the foreign worlds they want to be part of.     

感知风险对在线旅游产品购买意愿的影响分析

旅游电子商务发展迅猛,互联网购物平台的虚拟性和远程性强化了消费者感知风险,它也成为影响旅游电子商务发展的重要因素之一.文章聚焦消费者感知风险,运用SPSS 19.0及AMOS 21.0软件,构建以5个维度的感知风险为自变量、购买意愿为因变量、信任为调节变量的结构方程模型,探讨变量间相关关系.结果发现:感知风险对信任的影响差异较大,仅经济风险感知与信任呈显著负相关;感知风险对购买意愿总效应皆呈负相关;信任作为中介变量存在明显的调节作用,有效地降低了感知风险对购买意愿的负向影响.     

Schematising hospitality: Ai WeiWei’s activist artwork as a form of dark travel

The article provides a holistic appraisal of activist-artist Ai WeiWei’s work. It argues that, despite its topical innovations and evolution, it continues to be informed by narratives of ‘hospitality’ as an experiential form of engagement with variations of otherness (father, migrant, tourist and refugee). Dividing Ai’s artwork into two overlapping phases of development (national and international/global), it considers the artist’s construction of a cosmopolitan identity with uses of ‘technology’ as embodied and communal property. As Ai’s work on the refugee crisis on Lesbos attests, his (dark) artistic cosmopolitan symbolisations use geo-political imaginaries of justice and hospitality in subsequent projects.     

Exotic Place,White Space: Racialized Volunteer Spaces in Honduras

In every year between 2004 and 2012, more than 800,000 Americans reported volunteering internationally (Lough 2013 ). These volunteers are overwhelmingly white (McBride and Lough 2008 ) and entering a largely nonwhite and developing world. This study starts by questioning how racial status informs volunteer/volunteer tourist interactions, both with locals and with other volunteers, in a global context. In‐depth interviews with 23 missionaries, teachers, and volunteers from the United States and Canada reveal that (1) international volunteering is largely motivated by romantic and exotic understandings of the Global South and (2) in spite of a stated interest in cultural immersion, participants’ notions of their whiteness guided their perceptions of Hondurans and their actions as they sought out and retreated to white spaces protected from Honduran influence. These findings further the work of those who have argued first world travelers have homogenized spaces on reserve, by demonstrating that whiteness can be the basis for the construction and maintenance of protected spaces in predominantly nonwhite countries.     

西部民族村寨旅游业发展促进乡村全面振兴的逻辑与路径

旅游业一直是西部少数民族村寨脱贫致富、乡村社会经济发展的重要依托产业，也必将长期伴随着民族村寨乡村振兴发展的整个进程。本文在阐释乡村振兴、乡村全面振兴概念基础上，针对当前西部地区民族村寨发展面临的乡村衰落困境，提出旅游业能够促进乡村实现全面振兴是其最显著的特点，探索分析中国特色的旅游业促进西部民族村寨乡村全面振兴的道路，并按照2017年中央农村工作会议提出的“走中国特色社会主义乡村振兴道路”、2018年中央一号文件关于实施乡村振兴战略分“三步走”目标任务等一系列中央精神指导，尝试性提供旅游业促进西部民族村寨乡村全面振兴的路径选择。     

Miaoicization vis-à-vis sinicization: contrasting Miao subgroups in contemporary China

This article studies the Miao classification as an example to examine the minzu shibie project initiated by the Chinese Communist Party after 1949. The Miao classification that originates with the minzu shibie project can be defined as a process of miaoicization; however, it is not a unified Miao group (as projected by the classification team) that has emerged but rather one dominant Miao subgroup that defines the official Miao category in contemporary China. At the moment the most dominant Miao subgroup is the Hmu group in Southeast Guizhou. The overemphasis of Hmu sub-culture to represent all the Miao of China is related to the fact that over the last decades many important leaders in Guizhou have been Hmu. While all Hmu are sinicized to a certain extent, it seems that the Hmu at the bottom of the socioeconomic scale are most likely to be sinicized and to amalgamate with the Han majority.     

旅游发展对女性角色变迁的影响研究--以大理周城白族女性为例

女性参与旅游发展是目的地获得可持续发展的重要前提。缺乏旅游发展对女性角色变迁影响的分析，仅将女性参与作为一个必然的过程而不是文化、经济和政治的过程，是女性参与旅游发展在实践中不能获得真正进步的原因。通过对国内外旅游研究中旅游发展对女性角色变迁的影响研究成果进行介绍，以云南大理周城为例，通过田野调查结果的抽样分析，剖析了周城近21年的旅游发展对周城白族妇女角色变迁影响的主要表现、女性角色变迁对大理周城旅游发展的积极意义和消极影响，提出在金融信贷和旅游发展项目中应充分考虑女性的需要，重视社会性别意识，积极改善女性参政议政环境，加强少数民族女性人力资本投资，以互联网为途径整合线上线下营销渠道，提高女性的文化营销能力。     

青岛市乡村休闲旅游 SWOT 分析研究

运用SWOT 分析法对青岛市乡村休闲旅游发展进行分析，结果显示：青岛具有资源丰富、经济发达、交通便利等优势，但同时也存在认识水平不高、农村基础设施落后、产品同质化严重、季节性明显、人才缺乏等劣势；面临旅游新热点形成、政府出台鼓励政策、新型农村社区的建设等新的发展机遇，但周边地区的竞争、生态环境的恶化也对其构成了威胁。在此基础上，提出了提高认识水平、完善基础设施、打造特色品牌、保护资源、培养人才等可行性建议。     

美好抑或悲哀:旅游演艺的文化真实性研究

文化是旅游演艺的灵魂,旅游演艺即为通过对真实的地域文化进行抽离、截取、裁剪等艺术性加工所形成的具有舞台美感的旅游表演,并使真实的文化转变成舞台上的文化。由于利益诉求不同,旅游演艺相关各方对于文化真实性的关注角度存在一定差异。旅游演艺在对地域文化进行艺术加工的同时,也在对地域文化进行着解构与重构。地域文化真实性在解构与重构过程中发生改变,也使得旅游演艺相关各方对文化真实性产生了不一样的理解。尽管地域文化真实性因旅游演艺的介入而发生变化这一客观事实引起了一定的悲哀性慨叹,但总体而言旅游演艺重构或生产"新文化"这一过程既是美好的现实,更是美好的"真实",另外,这类"新文化"同样值得尊重,其是地域文化变迁过程中的真实性存在。     

全域旅游视角下的天府旅游名县竞争力研究——以四川省县域城市为例

天府旅游名县创建是按照全域旅游发展理念开展的，以建设世界重要旅游目的地为目标的建设工程。文章在系统整理旅游目的地竞争力主要研究成果基础上，建立15个天府旅游名县竞争力评价指标，基于可量化数据，采用主成分和聚类分析方法，对进入天府旅游名县的40个县(市、区）进行实证研究。结果显示，旅游核心竞争力、旅游发展规模、旅游综合实力、非优势资源品牌创建能力等因素是构成天府旅游名县评判的主要因子；从空间结构上看，呈现成都平原最强，川西、川北居中，川南最弱的局面；从创建动力上看，不应仅关注创建结果，而应通过创建工作，促进县域经济综合发展水平和城市发展潜力提升。