Latour and Woolgar’s ‘cycle of scientific credibility’ as a basis for conceptualizing business school strategy

Review of Managerial Science - Drawing on contemporary and historical discourse around UK business schools and insights from the sociology of scientific knowledge, we argue that business schools...     

Sexual Orientation as a Peripheral Cue in Advertising: Effects of Models’ Sexual Orientation,Argument Strength,and Involvement on Responses to Magazine Ads

This study examines how sexual orientation of couples featured in magazine advertisements affects heterosexual viewers’ responses using the elaboration likelihood model as a framework. A 3 × 2 × 2 × 3 experiment tested effects of sexual orientation, argument strength, involvement, and attitudes toward homosexuality on heterosexuals’ attitudes toward the couple, advertisement, brand, and product, purchase intentions, and recall. Results indicate that consumers were accepting of ads with lesbian portrayals. Participants showed more negative attitudes toward gay male portrayals, but attitudes toward heterosexual and lesbian ads were similar. This effect was moderated by participants’ attitudes toward homosexuals. Low-involvement consumers showed more negative attitudes toward homosexual portrayals than toward heterosexual portrayals, indicating that sexual orientation may have served as a peripheral cue negatively impacting attitudes toward the couple and ad under low elaboration. These effects were not observed for attitudes toward the brand and product, purchase intentions, or recall.     

“Come for the period comics. Stay for the cultural awareness”: reclaiming the troll identity through feminist humor on Reddit’s /r/TrollXChromosomes

/r/TrollXChromosomes is a women-focused humor subreddit on the community site Reddit.com. This essay presents the findings of a thematic content analysis of TrollX’s top-ranked postings. Several themes emerge: that TrollX is a space for networked affective content, that postings often concern women’s embodiment and sexuality, and that they suggest feminist perspectives. These themes are all linked by the image of the troll: a remixed version of the negative, antisocial identity that disrupts and often harasses communities. The TrollX troll invokes a spirit of self-deprecation to revel in the absurdities of life and collectively celebrate women’s everyday experiences. However, this research also argues that the TrollX version of the feminist troll is only partially realized, as it tends to express ambivalence in regards to systemic, intersectional oppression.     

Is a Picture Worth A Thousand Words? An Experiment Comparing Observer-Based Skin Tone Measures

Several different measures of skin color are popular in social science surveys, yet we have little evidence to suggest which method is the most valid or re     

Is education a risk factor or social vaccine against HIV/AIDS in Sub-Saharan Africa? The effect of schooling across public health periods

Early in the 30-year HIV/AIDS pandemic in Sub-Saharan Africa, epidemiological studies identified formal education attainment as a risk factor: educated Sub-Saharan Africans had a higher risk of contracting HIV/AIDS than their less educated peers. Later demographic research reported that by the mid-1990s the education effect had reversed, and education began to function as a social vaccine. Recent counter-evidence finds a curvilinear pattern, with the association between educational attainment and HIV/AIDS infection changing from positive to negative across the education gradient. To reconcile these inconsistent conclusions, a hypothesis is developed and tested that education at early stages functioned as a risk factor and later functioned (and continues to function) as a social vaccine. We reason that this shift in the direction of the education effect was concurrent with changes in the public health environment in SSA that early on heightened material benefits from educational attainment but later heightened cognitive benefits from schooling. Using the 2003/2004 Demographic Health Surveys from four Sub-Saharan African countries (Cameroon, Ghana, Kenya and Tanzania), we tested this hypothesis (differential effects of schooling) using non-linear regression analysis (probit), identifying the different public health periods and controlling for confounding factors. The results support the hypothesis that the education effect shifted historically in the HIV/AIDS pandemic in SSA as we hypothesized.     

Do “Clicker” Educational Sessions Enhance the Effectiveness of a Social Norms Marketing Campaign?

Abstract

Objective: Social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a “standard” social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology (“clickers”). Methods: American College Health Association's National College Health Assessment questions are used to evaluate actual and perceived use. Additional survey questions assess individual exposure to the interventions. Results: The authors find “clicker” technology to be more effective than social norms poster media alone in reducing misperceptions of normative alcohol use for those students who attended clicker sessions. Conclusion: Poster SNM campaigns may be most effective when supported by group “clicker” heath-related sessions.     

Laws,Desires, and Contaminations—Mutuality with a Price: Commentary on Paper by Taras Babiak

In this commentary on Tara Babiak's analytic work with a very disturbed, almost autistic young man, I take up the function of gender categories as defense and as potential; the power of enactments in analytic treatment; and the difficulties of homophobia in patient, analyst and culture. I focus on the uses and functions of gender and ideals of masculinity in the patient's identity. A central enactment early in the treatment gave rise to intense transference and countertransference scrutiny. I suggest the long shadow cast by this enactment, which was both hopeful and provocatively destructive. I discuss the quandaries (analytic, personal, and cultural) for the analyst working with a patient for whom phobic dread may be a defense against fragmentation and madness.     

Meaning of Political Controversy in the Classroom: A Dialogue Across The Podium

The abstract value of academic freedom is enjoyed (or not) in concrete settings, as interactional and emergent experiences. We examine classroom political controversy in our experiences, understandings, and values, using grounded theory methods and collective autoethnography by a team of five teachers and students. Our data were generated through electronic and face‐to‐face dialogues. Our analysis, guided by a symbolic interactionist and constructionist framework, yields a picture of Controversy in Action, whereby we navigate Barriers to Open Discussion and Costs of Controversy. Results highlight insights into taken‐for‐granted meanings unexamined in day‐to‐day classroom interaction. We attend to the relevance of the local context in which our classrooms are embedded and the interactional, meaning creating work that goes on in those classrooms, as we negotiate controversy.     

Survivor Feedback on a Safety Decision Aid Smartphone Application for College-Age Women in Abusive Relationships

College-age women are at high risk for dating violence and tend to seek services at rates lower than older adults. Young women are more likely to look to their peers or to technology as a forum for accessing safety resources. This study explores a prototype smart phone application (“app”) that is a safety decision aid for female survivors of dating violence. The app is intended to assist young women to assess the danger in their abusive relationship, set priorities for safety, and develop a personalized safety plan. Through focus group sessions and individual interviews, 38 female college students in 4 states (Arizona, Maryland, Missouri, and Oregon) who self-identified as survivors of abusive relationships reviewed and provided feedback on the usefulness, understandability, appropriateness, and comprehensiveness of the app. The focus group sessions and interviews were transcribed and analyzed. Participants were positive about the potential of the app to provide personalized information about abusive dating relationships and appropriate resources in a private, safe, and nonjudgmental manner. Detailed feedback from survivors and recommendations for further development of the app are discussed.     

Working in the Trenches Commentary on Ruth Fallenbaum's Paper

In this paper I respond to Ruth Fallenbaum's account of clinical work with a group of women postal workers. I raise questions about the intersect of political analysis and psychoanalysis, the particular dynamic and structural demands on women workers, as well as the dynamics of precocity in relation to poverty and striving. The work Fallenbaum reports is a wonderful exemplar of clinical work that must remain sensitive on its own terms while the clinician keeps an eye on matters of class, race, and gender. Her essay makes a good argument for the importance of interdisciplinary thinking in clinical psychoanalysis as well as the importance of models of subjectivity in which multiple narratives, loyalties, and experiences are normative.