市场分割、政企关系与异地市场拓展

中国的市场仍旧存在某种程度的分割，如何突破这种市场分割到异地拓展市场是企业要考虑的现实问题。以前的研究主要是从省级层面或国家层面进行宏观分析。文章创新地从政企关系视角入手来考察市场分割情形下微观层面的企业异地市场拓展，也是首先把市场分割（和异地市场）分为省内（本市外）市场、省外市场和海外市场三个不同层面来研究的论文。用世界银行的调查数据从微观企业个体层面检验了企业异地市场拓展的可能。实证研究结果发现，市场分割确实阻碍了企业异地市场拓展，但这仅限于省内市场而不是省外市场。此外，市场分割是有方向性的，从地方保护主义严重的市场里走出来的企业更容易拓展异地市场，但此结论仅适用于国内市场拓展而不适用于海外市场拓展。良好的政企关系是有利于企业异地市场拓展的，但仅限于省外市场，对省内市场以及海外市场是无效的。文章解释了其中的原因，并分析了对于企业实践的启示。     

对彩电行业拓展农村市场的思考

通过对中国彩电业现状的阐述,重点分析了农村彩电市场的需求现状特点及发展趋势,从产品、价格、广告、营销渠道和经营模式方面分析了彩电企业进入农村市场的策略。     

基于FCM的动态结合全局图像阈值分割

全局阈值分割对于小目标物效果不理想,动态阈值容易产生阴影等干扰,但综合考虑全局阈值和动态阈值可以达到比较理想的结果。模糊C均值算法用于灰度图像分割是一种非监督模糊聚类后再标定的过程,该文在不明显增加运算量的前提下,利用模糊C均值自动聚类的功能分别得到全局阈值和动态阈值,完成对阈值矩阵的构造和图像的分割。     

动静态属性数据相结合的客户分类方法研究

研究了一种客户动态、静态属性数据相结合的客户分类方法。提出了客户时间序列的加权处理方法,并应用客户时间序列的统计特征作为聚类特征向量,采用混合式遗传算法对客户聚类,使每一类客户具有相似的时序特征。在此基础上将聚类结果与客户的静态属性数据相结合,对客户进一步分类。实验结果表明,与传统的基于静态属性数据的客户分类方法相比,本文的方法提高了客户分类的准确性。     

分割式英语听力教学模式初探

从大学英语听力教学的现状出发 ,指出英语听力教学中存在的问题 ,提出了分割式听力教学模式 ,从定义、步骤及理论依据等方面进行了阐述 ,并从教学效果证明它比传统听力教学优越     

我国工业电力用户价值画像模型构建与应用研究

在新型冠状病毒感染肺炎疫情对我国电力市场造成巨大冲击的宏观背景下,为进一步提升我国供电企业营销服务资源配置效能,最大化撬动供电企业的综合效益,笔者开展了我国工业电力用户价值画像模型研究。本文对电力用户价值进行了分析和定义,从安全稳定价值(S)、经济效益价值(E)、契约信用价值(C)与有序用电价值(O)四个维度,构建了我国工业电力用户价值评级SECO指标模型,并集成智能算法中的RST(粗糙集理论)与数据挖掘技术中的PAM(围绕中心点切割聚类算法),构造了一种半监督自动化用户价值识别、预测与特征展示模型,模型包括基于RST的指标体系设计、基于Gower相异度系数与PAM的用户价值评级,以及基于用户画像的价值特征展示三大模块。其中,为增强聚类分析结果的科学性与可靠性,采用霍普金斯统计量进行聚类趋势判断,利用间隔统计量输出理论最佳聚类数目,运用轮廓系数评估模型效果与识别误判样本。以我国南方电网公司下属某供电企业电力用户数据进行模型测试与应用研究,得到具有较高解释性与区分度的用户细分方案,表明本模型是一套可行有效的用户价值评级与特征可视化工具。     

Semi-parametric segmentation of multiple series using a DP-Lasso strategy

We consider a semi-parametric approach to perform the joint segmentation of multiple series sharing a common functional part. We propose an iterative procedure based on Dynamic Programming for the segmentation part and Lasso estimators for the functional part. Our Lasso procedure, based on the dictionary approach, allows us to both estimate smooth functions and functions with local irregularity, which permits more flexibility than previous proposed methods. This yields to a better estimation of the functional part and improvements in the segmentation. The performance of our method is assessed using simulated data and real data from agriculture and geodetic studies. Our estimation procedure results to be a reliable tool to detect changes and to obtain an interpretable estimation of the functional part of the model in terms of known functions.     

Likelihood procedure for testing changes in skew normal model with applications to stock returns

The skew normal distribution family is an attractive distribution family due to its mathematical tractability and inclusion of the normal distribution as the special case. It has wide applications in many applied fields such as finance, economics, and medical research. Such a distribution family has been studied extensively since it was introduced by Azzalini in 1985 Azzalini, A. (1985). A class of distributions which includes the normal ones. Scandinavian Journal of Statistics 12:171–178. [Google Scholar] for the first time. Yet, few work has been done on the study of change point problem related to this distribution family. In this article, we propose the likelihood ratio test (LRT) to detect changes in the parameters of the skew normal distribution associated with some asymptotic results of the test statistic. Simulations have been conducted under different scenarios to investigate the performance of the proposed method. Comparisons to some other existing method indicate the comparable power of the method in detecting changes in parameters of the skew normal distribution model. Applications on two real data: Brazilian and Tanzanian stock returns illustrate the detection procedure.     

Crisis perceptions,relationship, and communicative behaviors of employees: Internal public segmentation approach

This study examines when and why employees engage in external communicative behaviors during the periods of a corporate crisis. Combining a cross-situational factor (i.e., pre-crisis relationship quality) and a situational factor (i.e., crisis-specific perceptions), this study segments internal publics to understand employees’ motivations of becoming advocates for or adversaries of their organization. The results of an online survey demonstrated that employees’ pre-crisis relationship to their organization plays a critical role in encouraging them to advocate for their company; meanwhile, their crisis-perception—whether they feel fewer constraints in solving a crisis—is more likely to make them share negative information externally. Segmented groups of employees with high levels of both relationship and activeness are most likely to engage in both positive and negative external communication behaviors. Theoretical and practical implications for public relations and internal crisis communication are suggested.     

外语课堂教学多模态语料库MCCT的创建

教育信息化2.0时代，利用多模态语料库语言学方法，通过语料库建设及其数据挖掘进行教学音视频流反思，已成为课堂教学和教师发展研究的重要手段。在遵循语料库建设基本原则基础上，聚焦“教师自身发展”专门用途外语课堂教学多模态语料库MCCT的创建，强调建库目的。与此同时，介绍建库过程，概述文字转写、语料切分与标注等具体做法，总结深加工后MCCT特点及其应用开发。目的是为高校教师利用多模态语料库方法进行教学、科研和自身发展提供理念思路、技术参考和典型样例。