高校校报可读性与传播效果

高校校报面对信息爆炸的时代,思想活跃的大学生,要完成育人职责,必须认清传播效果的层级性,增强报纸的可读性,吸引更多的读者,以不断提高校报的质量和传播效果,扩展大学生思想政教育工作的空间和基础。     

Impression management in corporate annual reports during the global financial crisis

This paper analyses impression management (IM) during the global financial crisis (GFC). It examines the differences in multiple textual characteristics and attributions between a highly positive performance period (2002–2007) and the GFC period (2008–2012), within the setting of Spain, where these two economic cycles were extreme. In contrast to previous research, companies' extreme poor performance in our sample is driven by an exogenous event. The findings do not show clear evidence of IM based on textual characteristics specifically linked to the GFC. Companies tried not to use overt IM and, to some extent, tried to clarify the impact of the crisis on performance. They were under great scrutiny and probably preferred to tell a more careful story. However, a general pattern of IM was still present during the GFC in the form of consistent positive attributions, favourable benchmarks and enhancement practices. In essence, the crisis did not fully stop IM practices, but rather influenced the way IM was produced. Overall, our results show that IM was lower during the GFC than in the case of poor performance in normal macroeconomic conditions found by previous literature. The results also show that the narratives of firms in the finance and real estate sectors were the most reactive to the GFC, probably linked to their key role in the crisis.     

外宣文本与翻译变通

外宣翻译是一种跨语言、跨文化的信息交流。由于汉英两种语言与文化之间存在着巨大差异,变通策略在外宣翻译中必不可少。文章认为,外宣译者应当积极发挥自己的主体性作用,以使外宣文本既能做到传达正确又能让国外受众喜闻乐见。文中采用的例子主要取自福建省对外新闻、旅游和企业外宣翻译资料。     

试论高校校报的办报艺术

提高高校校报的办报艺术水平 ,应处理好严肃性与活泼性、普遍性与特殊性、指导性与可读性的关系 ,从而改变当前高校校报落伍时代的现状 ,努力提升艺术品位 ,满足读者需要。     

正义性可信性与可读性——试论武侠小说的三重制约

武侠小说须要展现侠义精神,这体现为对正义性的追求。为此作品必须具备可信性,否则将直接降低损害侠义精神。从唐传奇到近现代乃至当今的玄幻武侠,不少侠客们口吐飞剑、变化飞腾,但是本领越大,作品越是虚幻苍白,任意虚构本质上违反中国武侠文学的文类规定性。另一方面,绝对追求可信性的态度,会使武侠小说质木无文,缺乏可读性,伤害艺术竞争力。把握好虚实尺度的弹性,显然是武侠小说发展成败的关键。     

从《欧洲语言教学与评估共同纲领》看我国英语能力标准的制定

<欧洲语言教学与评估共同纲领>是测量语言使用者语言能力的一种标准,是对个人使用语言完成一系列任务的能力的描述.它为我国制定统一的英语能力标准提供了理据.这一标准应具有以下特点:统一性、可读性、可比性、透明性、开放性和扩展性.