Media Publicity and the Voluntary Sector: The Case of Nonprofit Organizations in New York City

Media publicity is an important resource for contemporary voluntary associations, but very little is actually known about the resources and organizational characteristics that are most important for getting media attention. To address this question, we collected and analyzed data on the organizational attributes and news publicity of 739 nonprofit organizations in New York City. We find that an organization's income, paid staff, membership size, and library resources are significantly related to getting media publicity, whereas the number of chapter affiliations is inversely related to publicity. Association type is also a significant factor that influences an organization's ability to get publicity. We discuss the implications that these findings have for current debates about advocacy and civic engagement in the nonprofit sector.     

Trends in online media relations: Web-based corporate press rooms in leading international companies

An analysis of 120 corporate websites from Denmark, France, Germany, Norway, Singapore, Spain, the United Kingdom and the United States reveals, for the first time, international results about the implementation and use of virtual press rooms. This article shows the importance that large international companies attribute to Web-based media centers to achieve organizational objectives and to meet journalists’ demands for information and audiovisual resources. The study also shows, however, that most press rooms are far from being complete, efficient, easy-to-use, reliable and updated on a daily basis. In fact, there is not a single country from those analyzed that consistently stands out from the rest. In most of them, good results in certain areas coexist with significant shortcomings in others, resulting in some cases in poor press rooms that may not achieve the desired public relations objectives.     

Monitoring and evaluation of loveLife's AIDS prevention and advocacy activities in South Africa, 1999–2001

loveLife is the largest effort ever launched in South Africa to change adolescent sexual behaviour with the aim of reducing the rate of HIV infection among 15–20 year olds by 50%, reducing other STIs, and reducing the incidence of teenage pregnancy. loveLife combines high-powered media awareness and education, development of adolescent-friendly reproductive health services, and outreach and support programmes. The 5-year research and evaluation plan includes a multi-year comprehensive observational study, tracking change in a range of behavioural indicators and in sexual health outcomes. In its first 2 years, loveLife reached more than 4 million youth. Sixty-two percent of youth and 59% of their parents/guardians recognize the brand, while the vast majority of parents (97%) and youth (89%) exposed to loveLife, identified loveLife as being positive. Challenges in the next years are the continued roll out of the programme, and the development of institutional support and behaviour change.     

Communicating Global Activism

Many observers doubt the capacity of digital media to change the political game. The rise of a transnational activism that is aimed beyond states and directly at corporations, trade and development regimes offers a fruitful area for understanding how communication practices can help create a new politics. The Internet is implicated in the new global activism far beyond merely reducing the costs of communication, or transcending the geographical and temporal barriers associated with other communication media. Various uses of the Internet and digital media facilitate the loosely structured networks, the weak identity ties, and the patterns of issue and demonstration organizing that define a new global protest politics. Analysis of various cases shows how digital network configurations can facilitate: permanent campaigns; the growth of broad networks despite relatively weak social identity and ideology ties; transformation of individual member organizations and whole networks; and the capacity to communicate messages from desktops to television screens. The same qualities that make these communication-based politics durable also make them vulnerable to problems of control, decision-making and collective identity.     

Media manipulation in the Sanlu milk contamination crisis

This study analyzes crisis communication strategies in a transitioning media environment, specifically, Sanlu Group's crisis communication strategies during a quality control crisis in China. Analysis reveals Sanlu manipulated its relationships with local Chinese government and media to reduce media coverage and online searches regarding the contamination of infant milk formula. The case provides evidence that media can be pressured into manipulating information flow through both traditional and online media and suggests a need for additional research on crisis communication in transitioning media environments.     

现代传媒与公共治理:以杭州为个案的研究

在公共治理领域,现代传媒发挥着独特的作用,其规范性特征在于民主责任承担与民生事业关注两个层面.杭州民主民生的传媒行动,以现代传媒的实体化功能创新,建构传媒的场域效应、社会交往效应与治理效应.公共治理的现代传媒功能建构,关键在于建构合作治理的社会行动网络；其路径在于:导引社会行动,吸纳公众参与,促成制度规则体系的互动衔接.     

Changes in anti-fat weight bias in women after exposure to thin and plus-sized models

We examined whether exposing women to female models with different body sizes lead to changes in weight-based attitudes and whether evaluation focus altered the effects. Female college students (N = 214) were exposed to 22 images of either thin or overweight models. Participants rated models on either appearance or non-appearance characteristics and completed measures of anti-fat attitudes, thin ideal internalization, and demographics. Participants rated thin and overweight models equally attractive and sexy. Viewing overweight models showed a significant reduction in anti-fat attitudes. There were no effects for thin models or evaluation ratings. Discussion focuses on the implications of positive images of overweight individuals on social attitudes.     

The effect of media sexism on women’s political ambition: evidence from a worldwide study

This paper presents results from one of the first global studies on the relationship between media sexism and the share of candidates for the lower chamber of national parliaments who are women. Data on media sexism come from the Global Media Monitoring Project, the most reliable worldwide source for media coverage from a gender perspective. The data on share of female political candidates come from the Inter-Parliamentary Union. The results show that that there is, even when controlling for the number of women in parliament, electoral system, gender quotas, level of human development, level of women’s rights, freedom from corruption, and media access, a significant relationship between media sexism—measured as (i) the share of all news subjects that are women and (ii) the share of all news subjects portrayed in the function of experts who are women—and the share of women candidates for parliament: the higher the level of media sexism, the lower the share of women candidates. The theory discussed zooms in on a bystander effect: We hypothesize that sexist portrayals of women in the media stifle ambition among women who, in a less sexist media environment, would be willing to stand as political candidates.     

Beyond “filling in the gap”: the state and status of Latina/o Feminist Media Studies

Against the socio-economic and cultural backdrop of the ongoing Latina/o media “boom,” this critical literature review delineates the location and status of contemporary Latina/o Feminist Media Studies. Departing from a critique of current mainstream Feminist Media Studies research and citational practices, it traces the influence of rapidly expanding transnational Latina/o media markets, the gendering of Latinidad, and transnational feminisms on recent Latina/o Feminist Media Studies scholarship. As it not only breaks with exclusively domestic analyses of intersectionality and accurately reflects twenty-first century media’s transnational orientation, this essay argues that the theoretical paradigms and thematic concerns of Latina/o Feminist Media Studies must ultimately be reframed as central, not marginal, to Feminist Media Studies research.     

论新媒体冲击下纸媒的生存与发展——以报纸为例

互联网的发展、智能手机的普及使传统的传媒环境和格局发生了翻天覆地的变化。新媒体的崛起与壮大给以纸媒为代表的传统媒体带来了前所未有的冲击，但不可否认的是，纸媒自身依然有不可替代的优势。本文主要以报纸为例，从纸媒传播内容的深度和可信度、纸媒对于受众文化素质的要求以及纸媒的表现形式、和受众的互动等方面的特点入手，分析在新媒体的冲击下纸媒所面临的生存现状，并且在此基础上指出将来纸媒应该如何利用新媒体的技术来促进自身的发展，更好地实现新媒体与传统媒体的融合。