融合内容分析和关联分析的短生命周期体验品需求特征模式挖掘方法研究

挖掘特定产品的需求模式无法从整体掌握该类产品的市场特征；短生命周期体验品因缺乏历史销售数据，并且销售总量波动性极大，尤其需要从整体掌握销售总量与产品属性间关系的需求特征规律，但又难以挖掘，亟待提出适用于该类产品的需求特征模式挖掘方法。基于按销售总量分区后各区的需求特征的规律性，提出了一种按销售总量分区、以已有产品介绍集和销售总量为源信息、适用于新产品开发前使用、融合内容分析和关联分析的短生命周期体验品需求特征模式挖掘方法。该方法包括基于内容分析法的产品属性挖掘方法和基于关联分析的产品属性关系模式挖掘方法。前者可以得到较全面的产品属性；后者能够构建不同销售总量区间内产品集的属性关系模式，得到各区间的产品属性关系网，获得高销售总量区间具备，但中、低区间不具备的属性关系模式，从而获得需求特征模式。通过不断更新产品介绍集和销售总量并迭代挖掘，该方法能够动态挖掘需求特征模式。最后利用2013至2016年国产犯罪和爱情类电影数据验证了该方法的可行性，并得到了这两类电影的产品属性及近年的需求特征模式，可用于指导这两类电影的创作。     

Language roulette – the effect of random placement on refugees’ labour market integration

Placement of refugees and subsequent labour market integration within a host country represents a key challenge for policymakers and has emerged as one of the most divisive topics in the public debate. Immigration policy in Switzerland adopts random placement of asylum seekers across its different language regions. Hence, this policy allows to estimate the causal effect of language skills on employment chances, as refugees are exogenously placed across regions where the spoken language could either match or deviate from individual language skills. The results of this ‘natural experiment’ indicate substantially higher probabilities of finding employment when asylum seekers are placed in regions with a lingua franca that matches their individual language skills. Additionally, the findings suggest that language course participation can offset the reduced likelihood of employment in cases of a language mismatch. While random placement of refugees may be desirable for political reasons, it is detrimental to the economic integration process. Thereby, the study draws relevant conclusions for a larger European immigration policy.     

Media Disaster Reporting Effects on Public Risk Perception and Response to Escalating Tornado Warnings: A Natural Experiment

Previous research has evaluated public risk perception and response to a natural hazards in various settings; however, most of these studies were conducted either with a single scenario or after a natural disaster struck. To better understand the dynamic relationships among affect, risk perception, and behavioral intentions related to natural disasters, the current study implements a simulation scenario with escalating weather intensity, and includes a natural experiment allowing comparison of public response before and after a severe tornado event with extensive coverage by the national media. The current study also manipulated the display of warning information, and investigated whether the warning system display format influences public response. Results indicate that (1) affect, risk perception, and behavioral intention escalated as weather conditions deteriorated, (2) responses at previous stages predicted responses at subsequent stages of storm progression, and (3) negative affect predicted risk perception. Moreover, risk perception and behavioral intention were heightened after exposure to the media coverage of an actual tornado disaster. However, the display format manipulation did not influence behavioral responses. The current study provides insight regarding public perception of predisaster warnings and the influence of exposure to media coverage of an actual disaster event.     

异质品双渠道供应链下制造商的渠道决策研究

研究由两个制造商、两个零售商以及消费者组成的双渠道供应链，制造商的最优产品分销渠道策略问题，通过构建Stackelberg主从动态博弈模型，分析制造商在不同渠道选择下的产品质量水平及定价决策，消费者三种不同渠道偏好下渠道竞争和品牌竞争激烈程度对制造商渠道选择均衡结果及帕累托最优选择的影响，以及对产品质量水平、产品价格、制造商及零售商利润的影响.研究表明：品牌和渠道双重竞争下，两种竞争之间存在相互作用的关系，并共同影响制造商最终渠道选择，制造商通过权衡价格决策的后动优势与消费者渠道偏好对其利润的贡献选择是否开辟双渠道，产品价格与产品质量水平正相关，与产品的替代率负相关，产品质量水平对渠道价格的影响程度等于消费者对该渠道的偏好程度.当消费者偏好某一渠道时，制造商可在该渠道上的产品采取优质高价策略，但渠道上产品性价比降低，当品牌竞争越激烈，产品价格越低，对制造商和零售商的利润挤压越严重.     

复亚半正定矩阵

给出了复亚半正定矩阵的概念，研究了它的基本性质及行列式理论，将Hermite阵的Schur定理，华罗庚定理，Minkowski不等式，凸性不等式，Ostrowski-Taussky不等式推广到了较广泛的复矩阵类，扩大了Minkowski不等式的指数范围，削弱了华罗庚不等式的条件。     

对车险改革后保险营销的浅析

在车辆保险条款费率改革之后的车险市场上,现实状况却与预计效果相差甚远。其主要原因是,对保险营销战略的忽视,没有以相应的保险营销战略为指导,使得营销战术在操作过程中显得盲目而跟从。针对以上问题,我们首先要做的是树立正确的保险营销观念,即重新审视营销战略在车辆保险中的作用,并在此基础上建立广义的产品观念;同时注重服务在车险营销中的作用;有效地进行市场细分和市场选择;最后对车险营销战略的具体实施即营销战术提出建议。     

形、神、韵-汉魏唐宋山水诗画艺术自然审美走向

自然美是人化自然的结果,山水诗画艺术是主体自然美感经验的物化形态。从六朝到宋代的山水诗画艺术,大致经历了从写形、传神、达意的转变过程,同时又折射出人们对自然美的认识的嬗变轨迹     

模糊集的无穷扩展原理

从普通集族{Xt}t?T（T为无限集）的直积Ⅱt?TXt出发，给出模糊集族At?F(Xt)(t?T)的直积概念；将通常的映射?：Ⅱt?TXt→Y扩展为模糊集族的直积Ⅱt?TF(Xt)到Y上的模糊集F(Y)的映射。     

论美国宪法政治形成发展的基础

美国宪法政治形成和发展的原因 ,在于有英国立宪政治的深厚文化与思想做基础 ,在于社会各群体有在法治状态下生活的习惯和传统。济济的法律人才在国家政治制度的设计上起了主导作用 ;社会经济制度为美国的宪法政治确立与发展奠定了坚固的基础 ;国家不豢养和保存大规模的常备军 ,人民的代议机关能牢牢控制国家武装力量 ,尤其能控制国家武装力量的经济命脉。另外 ,北美独立运动不是一场专制王权与民主力量之间的冲突与斗争 ,而是一场殖民地力量壮大以后争取分离的运动