| 论如何提升高等教育服务营销的竞争力 |
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| 引用本文： | 任鄂湘,黄俊浩.论如何提升高等教育服务营销的竞争力[J].广东工业大学学报(社会科学版),2006,6(4):23-25. |
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| 作者姓名： | 任鄂湘 黄俊浩 |
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| 作者单位： | 1. 广东工业大学经济管理学院,广东,广州,510120
2. 广东工业大学材能学院,广东,广州,510090 |
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| 摘 要： | 随着高等教育市场化的进程,高校间的竞争日益加剧,高校开展营销是社会主义市场经济发展的必然要求。文章从高等教育服务营销理念的内涵及其内容出发,分析了高校引入服务营销理念的意义,从服务营销学理论方面提出了提升高校竞争力的策略。
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| 关 键 词： | 高等教育 服务营销 服务营销理论 竞争力 |
| 文章编号： | 1671-623X(2006)04-0023-03 |
| 修稿时间： | 2006年3月14日 |
How to Improve the Competitiveness of the Higher Education Service Marketing |
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| REN E-xiang,HUANG Jun-hao.How to Improve the Competitiveness of the Higher Education Service Marketing[J].Journal of Guangdong University of Technology(Social Sciences Edition),2006,6(4):23-25. |
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| Authors: | REN E-xiang HUANG Jun-hao |
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| Abstract: | With the advancement of the higher education marketability,the competitions between universities become intense day by day.The university develops the marketing,which is inevitably a request for the socialistic market economy development.From the service marketing theory of higher education and the theory's connotation,this paper analyzes the significance of universities' introducing the service marketing theory,and proposes a strategy to promote the university competitiveness from the aspect the service marketing theory. |
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| Keywords: | higher education service marketing service marketing theory competitiveness |
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