论农产品竞争力中的道德因素

道德实力是竞争优势的基础，道德优势最终会转化为竞争优势。农产品竞争力四大要素中蕴含着丰富的道德内容，如果不考虑这些道德内容，形成农产品道德竞争优势，农产品竞争力将成为无本之木、无源之水。

The Moral Factors of Farm Produce Competitiveness

Moral strength is the foundation of competitive preponderance.Moral preponderance will finally translate into competitive preponderance.There are four of moral contents in the core factors(variety,quality,price and service) of farm produce competitiveness.If the farm produce operators take no account of the moral contents and don't form the moral-based competitive preponderance,the farm produce competitiveness will lose the foundation.