意识形态视域下的大众文化

大众文化实质是一种意识形态,它以现代传媒为载体,以产业化方式进行生产,已经成为意识形态领域斗争的前沿阵地,构成了意识形态的大众读本。大众文化以其特有的方式对社会产生影响,它的产生具有历史合理性,它打破了文化精英阶层对文化的垄断,并具有娱乐功能。但是,大众文化是非个性的文化,并且它还导致了消费者人格的片面化、同一化和西方意识形态的渗透。因此,我们必须对大众文化进行积极引导,使其能健康发展。

The Mass Culture Seen from the Perspective of Ideology

Mass culture,a kind of ideology in reality,taking modern media as its vehicle and conducting its production in an industrial way,has already become a forward position on the battlefield of ideologies and constituted a popular textbook for imparting the mainstream ideology.It exercises its influences on the society.Its appearance having historical sensibleness,it has broken down the cultural literati's monopoly of culture and obtained an entertaining function.Nevertheless,as a culture with no individual character,this culture of the masses has led to a one-sidedness equation and rigidness of the consumers' personalities and the penetration of the Western ideology.Therefore,we must give mass media a positive guidance to actuate its healthy development.