| 试论政府的旅游营销职能 |
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| 引用本文： | 银淑华.试论政府的旅游营销职能[J].北京工商大学学报(社会科学版),2007,22(4):62-67. |
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| 作者姓名： | 银淑华 |
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| 作者单位： | 北京第二外国语学院,旅游管理学院,北京,100024 |
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| 摘 要： | 旅游营销的主体包括旅游目的地政府和旅游企业。它们在旅游营销中扮演着不同的角色,拥有不同的职能。政府旅游营销的主要职能是对旅游目的地的营销,旅游企业营销的职能是对自身旅游产品的营销。两个方面相辅相成,共同构建了完整的旅游营销体系。
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| 关 键 词： | 政府 旅游目的地 营销职能 |
| 文章编号： | 1009-6116（2007）04-62-06 |
| 收稿时间： | 2007-02-10 |
Research on Government's Function of Tourism Marketing |
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| Yin Shu-hua.Research on Government's Function of Tourism Marketing[J].Journal of Beijing Technology and Business University:Social Science,2007,22(4):62-67. |
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| Authors: | Yin Shu-hua |
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| Institution: | Beijing International Studies University, Beijing 100024, China |
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| Abstract: | The subjects of tourism marketing include the government and tourism companies in the tourist destination. They play different roles and function differently in tourism marketing. The main function of the governments is to be in charge of the marketing of tourist destination while the main function of tourism companies is to market their own tourism products. They complement each other and make up the integrated tourism marketing system together. |
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| Keywords: | government tourist destination function of marketing |
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