| 浅析歧义在英语广告语篇中的文体价值 |
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| 引用本文： | 胡家英,余璐.浅析歧义在英语广告语篇中的文体价值[J].东北农业大学学报(社会科学版),2008,6(2):51-53. |
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| 作者姓名： | 胡家英 余璐 |
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| 作者单位： | 东北农业大学,黑龙江,哈尔滨,150030 |
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| 摘 要： | 歧义作为一种语言现象在任何语言中都存在。造成歧义的原因有很多，其中语言的局限性、心理因素和传播因素是最主要的三个原因。尽管歧义有其消极的一面，但也不能否定它的积极作用。在英语广告中对歧义的广泛利用就是对其积极作用的肯定。本文从词汇、结构以及双关的角度分析了英语广告文体中的歧义及其文体价值。
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| 关 键 词： | 歧义 广告语篇 文本价值 |
Research on the Stylistic Value of Ambiguity in Advertising Text |
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| Hu Jiaying,Yu Lu.Research on the Stylistic Value of Ambiguity in Advertising Text[J].Journal of Northeast Agricultural University:Social Science Edition,2008,6(2):51-53. |
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| Authors: | Hu Jiaying Yu Lu |
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| Institution: | (Northeas Agricultural University, Harbin Heilongiiang 150030) |
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| Abstract: | Ambiguity,as a language phenomenon,exists in every language.The main causes that result in ambiguity are limitation of the language,understanding of the language and media of the language.Although ambiguity has its downside,it has a lot of positive functions.Vastly using in the advertising text shows its posi- tive functions.This paper analyses ambiguity in advertising text and its stylistic value from the aspects of vocab- ulary,structure and pun. |
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| Keywords: | ambiguity advertising text stylistic value |
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