论明清时期陕西商人的经营理念

明清之际,陕西商人走南闯北,创造了辉煌的商品生产和经营的历史.并形成了一系列富有自身特色的经营理念,即注重质量管理、产销结合、改革创新和品牌意识.研究陕西商帮成功的经验,可为重振陕商雄风、发展陕西的市场经济提供很好的历史借鉴.

On The Business Notion of ShaanXi Businessmen in Ming dynasty and Qing dynasty

During the crossing periods of Ming dynasty and Qing dynasty,shaanxi businessmen journeyed north and south and created gorgeous history for commodity production and business operation.A1most at the same time, a series of original business idea were initiated,developed by shaanxi businessmen,which was featured by focus on qualitative management,the combination of production and marketing, reform and innovation, as well as promotion of the consciousness of brand. The study over the history of shaanxi businessmen will provide us the best successful experience and historical support to re invigorate the on going economy development,and speed up the establishment of market economy in shaanxi province.