长三角滨海休闲旅游市场研究——基于浙江省的个案研究

以浙江省滨海休闲旅游发展的现状及问题为切入点，在调查基础上，广泛收集资料，对浙江省滨海休闲旅游市场的客源市场现状和存在问题进行深入研究与分析，总结了浙江滨海休闲旅游客源市场的特征，在此基础上，提出整合浙江滨海休闲旅游资源，打造具有地区特色的滨海旅游项目，加强长三角地区区域合作，加强人才队伍建设，协调各方力量，整合海陆资源，构建多元化的产品体系等发展规划。

The Leisure Tourist Market of the Coastal Areas in Yangtze River DeltaA Case Study of the Market in Zhejiang Province

Starting from the problems and present situation of Zhejiang’s coastal leisure tourism, the paper conducts an investigation into the general distribution of tourists and the main regions from which those tourists come. The study analyzes the existing problems as well. By learning from the advanced experience of coastal tourism at home and abroad, the paper puts forward corresponding suggestions such as tapping into the potential tourist market so as to promote Zhejiang coastal tourism development