物流理论在旅行社管理中的运用

随着旅游产业链不断延伸,人流、物流、资金流、信息流广泛交汇.面对顾客差异化的需求,旅行社管理理论及实践面临许多困惑.本文运用第三方、第四方物流理论,将物流中对"物"的运输过程延伸到旅游中对"人"的拟物流过程研究.通过建立利益相关关系,以旅行社为旅游产业链的物流关键点,重新整合与其利益相关者的利益关系,建立各自的利益联盟,以期推动旅游产业的发展.

The Appliance of Logistics Theory to Travel Agency Management

With the travel industry-chain extending,person flow, logistic flow,capital flow and information flow are converging.In the face of the difference demand,the theory and practice of travel agency are puzzled.Using third-party and fourth-party logistics, this paper makes the study of the transport-process extend to the covey-man process.In establishing the relationships between travel agency and stakeholders,travel agency becomes the key point of travel industry-chain.To stir the industry booming,we must found the diversity-union with the difference stakeholders.