“由漫而动”:中国动漫振兴之路

中国动漫作品的总数与门类繁多,为了确保国产动漫的传播途径,国家甚至对境外动漫产品的传播采取了限制措施,在这样的大背景下,我国动漫作品的影响力确却仍然无法与国外同类产品相比拟,并且由于产业发展模式与实际环境不相适应,以至整个产业的发展停滞不前。究其原因,是现行的以动画制作带动产业发展的模式不适应现阶段动漫产业发展的缘故。动漫强国日本和美国的成功先例向我们召示,"由漫而动"模式,既可带动整个动漫产业链,减小投资风险,又可增强动漫产业生命力和竞争力。这种"由漫而动"的模式对中国动漫产业的振兴无疑具有重要的借鉴意义。

"OCAA":on the Revitalization of Chinese Animation

The Chinese animation now is facing miserably situationis,which is mainly because the developing model of animation industry isn’t suitable for the real situation,which leads to its standstill.The success of world animation powers such as Japan and America tells us,the model of original cartoon published by the cartoon magazine adapting into animation,short for "OCAA" model,can not only drive the whole animation industry,reduce investment risk,but also strengthen its vitality and competitiveness.So the "OCAA" model is undoubtedly important for the revitalization of Chinese animation industry.