马克思和恩格斯的政治传播思想

马克思主义政治传播的理论是马克思主义新闻观的组成部分。马克思主义创始人卡尔·马克思和弗里德里希·恩格斯为科学社会主义的政治传播确定了两个前提: 传播的理论必须是科学的、真正无产阶级性质的;这种传播的成功与一定的社会物质条件变化相联系。政治传播者需要具备四方面素养: 智慧、思想、风格、知识。政治传播的主要目的在于影响还没有卷入运动的广大群众。政治传播中的传播者本身,是最重要的媒体。政治传播者要具有持久的政治传播毅力,不为一时一地的成功或失败所左右。传播目的正当,手段也必须正当。

Marx and Engels' Thoughts of Political Communication

Marxist political communication theory is a component of Marxist thoughts on media. Both Karl Marx and Friedrich Engels, the founders of Marxism, laid two prepositions for the political communication of scientific socialism: the communicated theory must be scientific and truly proletarian; the success of communication must be related with the development of social and material conditions. The communicator should possess four qualities: intelligence, thought, style and knowledge. The main purpose of political communication lies in influencing the populace who are yet to be involved in social movement. The communicator in political communication is the most important medium. He or she must have enduring determination of political communication and not be swayed temporary success or failure. Both the purpose and the medium of communication should be just.