| 平面广告设计的科学性与艺术性 |
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| 引用本文： | 李洪钧.平面广告设计的科学性与艺术性[J].辽宁工学院学报(社会科学版),2003,5(2):68-69. |
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| 作者姓名： | 李洪钧 |
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| 作者单位： | 辽宁工学院教务处 辽宁锦州121001 |
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| 摘 要： | 本文就平面广告设计的科学性与艺术性谈平面广告设计与绘画的区别与联系以及平面广告设计同现代科学技术的结合、平面广告设计如何在美学和广告战略指导下进行。
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| 关 键 词： | 平面广告设计 科学性 艺术性 绘画 广告美学 广告战略 |
| 文章编号： | 1008-3391(2003)02-0068-02 |
| 修稿时间： | 2002年5月31日 |
Scientific and Artistic Quality of Plane Design in Advertisement |
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| LI Hong-jun.Scientific and Artistic Quality of Plane Design in Advertisement[J].Journal of Liaoning Institute of Technology(Social Science Edition),2003,5(2):68-69. |
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| Authors: | LI Hong-jun |
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| Abstract: | In the paper the differentiation and relation of advertisement plane design and plaining as well as the combination of advertisement plane design and modern technology are discussed in the context of science and art of advertisement plane design. How to proceed under the guidance of the esthetics and advertisement stratagies is also discussed. |
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| Keywords: | plane design in advertisement scientific quality artistic quality painting esthetics in advertisement strategies in advertisement |
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