| 北京市商品住宅产品策略分析 |
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| 引用本文： | 胡庆江,孙红.北京市商品住宅产品策略分析[J].北京航空航天大学学报(社会科学版),2002,15(1):42-46. |
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| 作者姓名： | 胡庆江 孙红 |
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| 作者单位： | 北京航空航天大学,经济管理学院,北京,100083 |
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| 摘 要： | 从理论上探讨了商品住宅产品的整体概念和商品住宅产品开发策略,运用市场营销的相关理论分析了北京市商品住宅产品开发过程中必须考虑的相关因素,为北京市商品住宅企业设计建造更多适销对路的产品提供参考.
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| 关 键 词： | 北京地区 商品住宅 产品策略 |
| 文章编号： | 1008-2204(2002)01-0042-05 |
| 修稿时间： | 2001年4月16日 |
Analysis of Product Marketing Strategies of Beijing Commercial Residency |
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| HU Qing-jiang,SUN Hong.Analysis of Product Marketing Strategies of Beijing Commercial Residency[J].Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition),2002,15(1):42-46. |
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| Authors: | HU Qing-jiang SUN Hong |
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| Abstract: | This paper discusses theoretically the full conception of commercial residency on Beijing real-estate market, analyzes the factors which must be considered during the developing of commercial residency with the theory of marketing, and also puts forward some helpful advices for more and more commercial residency programs urgently needed on Beijing real-estate market. |
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| Keywords: | Beijing commercial residency marketing strategies |
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