网红品牌的网络口碑大数据分析∗ ———以“奈雪的茶”为例

网红品牌的消费者评价形成用户生成内容(UGC),其衍生的网络口碑对网红品牌有极大的影 响。 以奶茶饮品中具有代表性的网红品牌“奈雪的茶”为例,利用八爪鱼数据采集器(v8. 0)爬取微博和 哔哩哔哩的 12 193 条有效文本评论,通过大数据分析,挖掘网络口碑的核心要素,探求网红产品对消费 者购买行为的影响。 研究发现,品牌和消费者是网红连锁店网络口碑的两大主题;结合问卷调查结果进 行对比验证表明,网络爬虫获取的消费行为数据能更准确地反映消费者内心真实情感。 研究结论显示, 产品品牌的口碑逐步从线下的口耳相传过渡到线上的网络传播;产品品质是网红品牌得以迅速爆红的根 本原因;网红品牌的市场增长驱动来源于年轻一代消费者;正面的网络口碑有助于提升网红品牌的美誉 度和知名度。     

Substance use disorders and referral to treatment in substantiated cases of child maltreatment

Parents with substance use disorders (SUD) require treatment and support in order to provide children with appropriate care and protection. Using the 2012 National Child Abuse and Neglect Data System (NCANDS), this paper analysed 464 313 substantiated child maltreatment reports to determine (i) the proportion and characteristics of reports involving substance abuse; and (ii) the child and caregiver/perpetrator (C/P) characteristics that predicted referral to treatment as recorded in service plans. Findings indicate that 12% (N = 53 234) of maltreatment reports involved C/P SUD. Yet, of those reports, only (19%) (N = 10 088) were referred to substance abuse treatment as part of their service plan, indicating a large gap between those who need treatment and those who receive it. This finding is important given that parental SUD is consistently linked to poorer child outcomes. Amongst other variables, reports indicate that C/P with co‐occurring emotional disturbance were three times more likely to be referred to treatment for SUD as part of service plans. Additional research is needed regarding the characteristics that distinguish C/P who receive referrals for SUD treatment in substantiated cases of child maltreatment.     

When the Norwegian child-welfare services get involved: parents making sense of referrals

There is limited research exploring parents' views and understanding of referrals to the child-welfare services (CWS). This study explores parents' understanding of the circumstances leading to a child-welfare referral, and their understanding of the reporter's objectives in making the referral. Qualitative content analysis and frequency analysis was performed on open-ended survey responses from a sample of 683 Norwegian parents in contact with the CWS. The results showed that the majority (60.2%) of the parents perceived the referral to be initiated solely because of parental difficulties and multiple family life stressors. Some of the parents (22.8%) believed the referrals were initiated exclusively because of their children's problems, whereas a few (13.3%) perceived it to be a combination of parental/familial difficulties and children's problems. The findings reveal that close to half of the parents (46.4%) felt the objective of the person making the referral was to help the child, their parents and the family. Some (36.5%) saw it as a routine or mandated action by public or official services, while others (18.7%) reported that they did not know why referrals had been made, or gave no answer to the question. A small group of parents (6%) viewed the referral as an act of harassment. The main implications of these findings are discussed.     

好友推介激励机制中在线消费者依附模式研究

社会化网络的发展增加了人们在互联网上的好友资源,好友推介激励机制也具有了更多的推介对象.基于依附理论,将网络消费者进行分类,运用实验研究的方法探讨了好友推介激励机制情景下依附模式对推介双方行为模式,以及奖金分配方式公平性的影响.实验结果表明,依附回避,负向影响邀请者的出价和被邀请者的采纳;依附焦虑,正向影响邀请者的出价和被邀请者的采纳.为了达成成功的好友推介,商家应该依据消费者的依附模式设计好友推介激励机制.     

基于情感倾向和观察学习的在线评论有用性影响因素研究

已有在线评论的研究都在消费者不能针对同一商品分开做正面评价和负面评价的实践背景下开展, 但类似于"中关村在线" 的评论系统已经允许消费者分别做正负两种评论, 并允许客户进行晒单, 本文主要研究这种区分在线评论的正负型评论及基于晒单的观察学习行为对有用性的影响. 结论表明: 区分背景下的在线评论极端性、 在线评论长度和晒单行为等都对在线评论的有用性产生显著影响, 负面在线评论的影响要大于正面在线评论.     

中庸思维影响潜变量测量结果的验证

选取等效的新浪网、时光网、搜狐网和IMDb的口碑评价量表,以大学女生为调查对象,对6部热播电视剧进行口碑评价,得出中庸思维影响潜变量测评的结论.中庸思维的论证是通过研究被调查者内心已经有了一个特定打分倾向后对被测客体会如何打分来进行的,并通过计算条件均值的方法来验证.实证表明,被调查者内心有了一个特定打分倾向之后,依然会不自觉地偏向中心点给被测客体打分,验证了中国文化中中庸思维对潜变量测量的影响.另外,数据呈现出负偏现象,更多地是反映了被测客体的真实表现.     

Multisystemic therapy project in Sweden: what factors affect the tendency of social workers to refer subjects to the research project?

This article examines some of the factors that may have affected the tendency for social workers to refer adolescents to a randomised controlled study of multisystemic therapy (MST). If we are to improve integration between researchers and the clinical setting in the future, it is important to consider those factors that affect implementation of research projects and evidence-based treatment methods. Evidence-based methods that lack the support of clinicians will have problems surviving in clinical practice. In the present study, we found that social workers' treatment ideology was associated with referral rate. Social workers who sympathised with the ideology on which MST is based referred patients to the project to a greater extent. Moreover, we found that the perception of a good work climate and good social support correlated positively with the referral rate from the unit. The results suggest that when implementing evidence-based methods, or research projects on treatment methods, researchers should consider whether the method is consistent with the current treatment ideology within the unit. Working conditions in the unit should also be considered.     

The Psychology of the Psychopharmacology Triangle

Abstract

The psychopharmacological triangle generated by recent changes in mental health practices requires social workers to deepen their understanding of the psychological meanings of such treatment. Many clients receive concurrent psychotherapeutic and psychopharmacological interventions from different providers, creating a triangular treatment relationship. To facilitate a successful outcome, social workers will need to understand how meaning, transference and countertransference are stimulated by this arrangement. The literature on these issues as well as clinical experience will highlight specific issues requiring attention. By attending to these dynamics, the social worker can maximize the chances for a successful treatment outcome.     

消费情绪与购后行为的关系研究综述

消费情绪在消费者购后行为中起着重要作用,所以消费情绪与购后行为的关系就成为众多研究成果的重点。总结这些研究内容,大致有三个研究方向:消费情绪与期望—差异理论;消费情绪与消费者满意;消费情绪与认知理论。第一类研究将二者的关系置于传统的期望—差异理论框架下,可以说是对原有模型的补充和完善;第二类研究是纯粹对消费情绪与满意二者的关系从多方面进行深入剖析,其中负面情绪与满意的关系研究和第一类研究有密切的联系,从负面情绪的起因出发,研究不同起因的负面情绪与满意之间的不同关系,改变了第一类研究“负面情绪导致不满意”这一相对简单的认识;而第三类研究是将消费情绪纳入传统的认知理论框架中进行研究,可以被看作是对以往认知理论的补充。     

口碑传播研究综述及其在网络环境下的研究初探

随着平民传播时代的到来,口碑传播研究再次兴起,尤其是电子口碑传播的研究,引起了实践界和理论界极大的关注。为此,从口碑传播的内涵、理论、主体、客体、效果、过程和研究方法等几个方面,通过对国内外有关经典口碑传播和电子口碑传播的研究进行系统性的梳理和评述,并在此基础上提出一个综合性理论框架解释电子口碑传播行为模式。