感性消费时代的广告受众心理分析

通过对广告受众心理进行分析,总结出新形势下广告受众心理的主要特点。具体受众心理分析是：一、感性心理：情趣情调;自我比拟;理想向往;流行时尚;交流互动;品牌偏好。二、理性——感性心理：实用价值观念变异;自我价值中的理性与感性;体现个性。     

Deterred by debt? Young people,schools and the escalating cost of UK higher education

Popular commentaries lament that reforms to the financing of Higher Education (HE) in the UK will operate as a significant deterrent to HE participation amongst students from less advantaged backgrounds. This view of debt as a deterrent is powerful and exists not only at a societal level, but also, as we show, is present in schools. Our data reveal, however, that these ‘debt commentaries’ play out very differently across schools according to the nature of their catchment and the sorts of views staff hold about pupils in relation to their fear of debt. Furthermore, students’ views on debt largely contradict these popular ‘debt-as-deterrent’ narratives and instead are often characterised by acceptance, ambivalence and at times positive orientations towards the prospect of debt. These findings vividly illuminate both the regional and institutional specificity of staff and student decision making in relation to ‘debt’, hence they have substantial implications for HE funding policy specifically and debates about widening participation in HE more generally, where ensuring greater equity in the scope of choices young people have when it comes to choosing a university is a pressing concern.     

Your lying,incompetent and selfish member of Congress: Cynical appeals in U.S. Senate advertising

Scholars still do not fully understand what activates cynicism in citizens. Although many expect that negative campaigning contributes to this, no consistent evidence has been found. This research introduces a new measure of appeals to cynicism that expands the commonly used positive–negative taxonomy of tone in advertising. Through a content analyses of more than 600 political advertisements aired during U.S. Senate elections, we identify the extent to which candidates use cynical appeals and the conditions under which these are used. We find that appeals to cynicism are common, are distinct from negative appeals, and that most often, ad sponsors target opponents with cynical appeals, describing them as selfish, dishonest and incompetent. Cynicism appears to be a central part of American campaign rhetoric, used by all sorts of candidates, regardless of party, in many different situations. The prevalence of appeals to cynicism may help explain rising cynicism among the public.     

In the flesh: a poetic inquiry into how fat female employees manage weight-related stigma

ABSTRACT

This paper engages with the question of how fat female employees manage weight-related stigma at work. We use poetic inquiry to show the reader how it feels for our participants to be stigmatized based on their size. We interviewed 22 women who self-identify as full-figured, fat, overweight, or obese. The results consist of six poems, five of which were written by us, the researchers. These ‘tri-voiced poems’ (Leavy 2010b) illustrate the spectrum of affective responses and stigma management strategies that our participants talked about, ranging from feeling anxious, super-smart, impeccable, and funny to rebellious and confident. The sixth poem was written by one of our participants and voices her first-person experiences and perspective. Our aim is to do justice in our writing to the emotions that circulated in the interviews and to make a political statement with regards to the stigmatizing practices in organizations related to size and health.     

学前数学活动中的元认知教学行为和话语分析

元认知发展是学前儿童发展的核心之一。通过对学前教师在数学活动中的元认知教学行为和话语进行个案观察和 分析，可以发现相关教学现状不够理想，主要源于教师元认知意识及相关知识或技能不足，同时也是教学客观条件所限。     

名物化及其在药品广告语篇中的意识形态意义

阐述名物化的意义体现的基础,分析药品广告语篇中名物化的使用情况,旨在揭示药品广告语篇如何通过名物化实现某种隐含的态度。分析表明,名物化通过隐含药到病除的观念、彰显药品广告的医疗科学权威性以及预设操纵性信息等方式,巧妙地传达着广告主的意识形态意义。     

反思及其僭越——中国当代审美意识形态理论的阐释焦虑与话语突围

审美意识形态理论形成于20世纪80年代,其话语结构、属性与功能具有明显的现代性症候。随着80年代的终结、现代性的断裂、消费革命的发生与全球化逻辑的形成,审美意识形态理论作为一种现代性话语范式,最终陷入阐释的焦虑与贫困。本文考察了审美意识形态理论的现代性特质及其在当下的阐释焦虑,并从新的社会文化结构与话语生产机制出发,对审美意识形态理论作出局部的话语修正。     

Paradigm of ‘better life’: ‘development’ among the Khumi in the Chittagong Hill Tracts

Development is conventionally understood in various ways including economic growth, increase of gross domestic product (GDP), rise of per-capita income, improvement of social facilities, political stabilities, and women's empowerment and many other issues, but it finally means bringing positive changes in the life of people. However, development is always contextual because the notion and nature of development often varies from society to society depending on the context of local–societal dynamics. Therefore what is regarded globally accepted model of development can be challenged by the local discourse of development, since local-level perception could contest the universal model. This article addresses such a case of development which is conceptualised from the social and cultural point of view amid everyday experiences of ordinary people's lives. The article contextualises its argument with specific reference to the Khumi people living in the Chittagong Hill Tracts of Bangladesh.     

日语教育中句群的实义切分与信息结构

信息结构是句子实际意义的切分，它与句群有着天然联系。本文通过对日语句群的信息结构的分析，指出了日语句子的实义切分标准是信息相对于听话人是已知或未知、信息在说话人语流中出现或未出现过、信息在目前是激活状态还是未激活状态、信息的预设或断言的实际情况等四项，同时讨论了句子的实义切分在日语句群教育中的应用。