蒂布特模型启迪下的可流动公共产品供给

中国目前正处于城乡公共产品统筹供给的关键时期,研究符合中国国情的公共产品供给理论具有重要意义。蒂布特模型是关于公共产品供给机制的理论研究,其政策含义是政府要采取促进居民流动的方式来提高公共产品的配置效率。由于该模型所作假设的现实性较弱,其结论和应用有一定局限性。根据流动程度,可以把公共产品划分为可流动公共产品和不可流动公共产品两类,可以通过可流动公共产品的流动来提高公共产品的配置效率。中国目前在城乡可流动公共产品优化配置方面有较大发展空间。     

公共物品公共性的变化及其有效提供

在一端为公共物品 ,一端为私人物品的物品序列中 ,同一物品的相对位置会因为排他性技术水平的不同而表现出不确定性 ,导致物品公共性的不断变化。这种位置变化决定了对于公共物品提供者的选择 ,改变了政府提供公共物品的传统观点。据此 ,公共物品提供的理论基础应是公共物品提供的经济发展观 :依据公共物品在不同阶段特性的改变选择不同的提供者。这就为非政府组织、私人提供公共物品准备了条件。在中国城市大力引进非政府组织提供城市各种公共物品的同时 ,广大农村公共物品的提供在现阶段只能由政府来提供     

Health Information Seals of Approval: What do they Signify?

Much of the health information available to consumers on the Internet is incomplete, out of date and even inaccurate. Seals of approval or trustmarks have been suggested as a strategy to assist consumers in identifying high-quality information. Little is known, however, about how consumers interpret such seals. This study addresses this issue by examining assumptions about the quality criteria that are reflected by a seal of approval. This question is of particular importance because a wide variety of quality criteria have been suggested for online health information, including: core aspects of quality such as accuracy, currency and completeness; proxy indicators of quality such as the disclosure of commercial interests; and indicators that reflect the quality of the site or the interaction it affords, such as the availability of a search mechanism. The results of this study suggest that seals of approval are assumed to certify information quality primarily with respect to core quality indicators, aspects that subjects both consider to be important and feel relatively less able to evaluate for themselves (compared with their ability to rate proxy indicators of information or indicators of site or interaction quality). This assumption is largely inconsistent with practice: most seals of approval involve assessment of proxy indicators of information quality, rather than direct assessment of content. These results identify a problem that certification or accreditation bodies must address since, unless and until consumer expectations are congruent with evaluation practice, seals of approval will seem to promise more than they deliver.     

公共经济的主体选择理论依据和标准

在“公共产品理论”形成之前,古典和新古典理论受到自然法的影响,认为公共产品的提供天然是政府,并认为政府是理性的、至善的、唯一的公共产品的提供者。“所谓市场经济,简而言之就是由民间自由交换实现‘私人物品’的有效率的生产,而由政府负责安排公共物品的供给这样一种特殊的制度安排”。     

论跨国公司以消费者为中心的分销渠道的构建

跨国公司要在我国市场取得成功，必须更加着重于开发针对我国“大众市场”的战略，而减少对竞争激烈、市场趋于饱和的顶级城市的关注。跨国公司构建以消费者为中心的分销渠道应与消费者保持零距离接触，向终端市场靠拢，实现分销渠道扁平化，有利于与同一个市场上优势明显的本地公司进行有效竞争。从消费者的需求出发，实现本土化经营，以便更好地了解以及服务当地客户，提高客户的满意度。     

公共产品供给机制创新及其法律规制

供给机制不完善是造成公共产品供求矛盾的一个根本原因。现行单向的决策机制、一元的供给主体和垄断性供给方式带来诸多弊端。创新供给机制,建立自下而上多利益中心决策机制、建立包括政府、市场和第三部门在内的多元化供给主体机制和供给方式。法律规制中应赋予不同利益组织参与决策权,主体间供给责任分配。规制法律既有公法还包括私法,并遵循双重利益平衡和充分竞争原则。     

奢华生活里的奢侈品——一场风花雪月的营销

奢侈品是一种超出人们生存与发展需要范围的、具有独特、稀缺、珍奇等特点的消费品，又称为非生活必需品。文章对我国历史上奢靡的消费现象进行了回顾，提出奢侈消费对拉动我国未来经济增长有其积极作用。随着中国经济的快速成长，奢侈品消费时代已悄悄来临。如何把握消费者的消费心理、消费行为，怎样适应中国的奢侈品消费市场，采取适合的营销对策，是一个值得我们深思的问题。     

Ecocultural Attributes: Evaluating Ecological Degradation in Terms of Ecological Goods and Services Versus Subsistence and Tribal Values

It is becoming increasingly clear that scientists, managers, lawyers, public policymakers, and the public must decide how to value what is provided by, and is a consequence of, natural resources. While “Western” scientists have clear definitions for the goods and services that ecosystems provide, we contend that these categories do not encompass the full totality of the values provided by natural resources. Partly the confusion results from a limited view of natural resources derived from the need to monetize the value of ecosystems and their component parts. Partly it derives from the “Western” way of separating natural resources from cultural resources or values, and partly it derives from the false dichotomy of assuming that ecosystems are natural, and anything constructed by man is not natural. In this article, we explore the previous assumptions, and suggest that because cultural resources often derive from, and indeed require, intact and unspoiled natural ecosystems or settings, that these values are rightly part of natural resources. The distinction is not trivial because of the current emphasis on cleaning up chemically and radiologically contaminated sites, on restoration of damaged ecosystems, on natural resource damage assessments, and on long‐term stewardship goals. All of these processes depend upon defining natural resources appropriately. Several laws, regulations, and protocols depend upon natural resource trustees to protect natural resources on trust lands, which could lead to the circular definition that natural resources are those resources that the trustees feel they are responsible for. Where subsistence or tribal peoples are involved, the definition of natural resources should be broadened to include those ecocultural attributes that are dependent upon, and have incorporated, natural resources. For example, a traditional hunting and fishing ground is less valued by subsistence peoples if it is despoiled by contamination or physical ecosystem degradation; an Indian sacred ground is tarnished if the surrounding natural environment is degraded; a traditional homeland is less valued if the land itself is contaminated. Our argument is that intact natural resources are essential elements of many cultural resources, and this aspect requires and demands adequate consideration (and may therefore require compensation).     

大众消费心理与网络营销

从消费个性化、消费行为及价格因素等方面分析了当代大众消费者的心理变化趋势 ,探讨了网络营销企业在满足消费者个性化需求等方面存在的心理优势及消费者、引导消费自信等方面存在的心理不足。认为网络营销时代即将到来 ,但企业和消费者还应对网络营销进行权衡利弊 ,做出正确的选择。     

消费活动伦理意蕴探析

消费不仅是一种经济行为,它还具有伦理意义。消费活动与社会道德状况密切相关。消费心理总是一定的人生观、价值观和幸福观的体现,反映一个阶级或时代的道德风貌;消费行为总是对社会产生一定的道德后果;消费方式总是影响着一定阶级或时代的道德风尚。因而,我们应提高精神文化消费,养成科学、文明、健康的合理消费方式和艰苦创业的良好精神风貌,不断弘扬倡俭崇实的良好社会风尚。