港口物流与区域产业结构优化--基于湛江市的实证

基于2004-2014年的数据,采用灰色关联度和线性回归模型对湛江市港口物流与区域产业结构优化效应进行分析。结果显示：港口物流两大指标与湛江市 GDP 及三大产业的平均关联度均超过0.7,回归分析亦得到同样的结果,说明发展港口物流对区域经济增长和产业结构优化有重要作用。优化湛江市产业结构,可以从做好临港产业发展规划,引导钢铁和石化产业集聚;完善港口物流基础设施,大力发展集装箱运输;积极推进内陆无水港建设,拓宽内陆经济腹地;大力推进"保税物流中心"建设,推动区港联动发展等几个方面进行。     

营销渠道中合同详尽性对角色外利他行为的影响——信任与投机的中介作用

以营销渠道行为理论为基础,探讨合同详尽性对经销商角色外利他行为的影响,并提出了信任与投机行为在合同详尽性与角色外利他行为关系间起中介作用。以中国家电行业经销商为调研对象,运用多元回归分析方法对660份有效问卷进行分析,研究结果表明:合同详尽性对经销商角色外利他行为具有显著的正向影响,经销商信任、供应商投机行为在合同详尽性与角色外利他行为之间起到部分中介作用。     

一场声势浩大的新闻事件策划——浅析《金沙》的推广宣传策略

“新闻事件策划”这个命题自上世纪九十年代中期被提出以后,长期受到广泛争议和关注。在笔者的研究中,以一系列新闻事件策划的理论和实践研究成果为评判标准,主要关注成都市历时打造一年的文化名片“金沙”,以及作为媒体聚焦点的《金沙》音乐剧。在分析“金沙”成功的造势背后,揭示这条“金光闪闪”的文化产业链运作的新思路。     

我国农村信贷市场重建的合作制基础

随着新农村建设的深入开展,农村金融发展尤其是农村金融市场建设成为人们关注的焦点。我国农村有普遍的存款服务和汇兑服务,但缺乏有效率和规模的信贷供给。如何重建农村信贷市场成为制约农村金融市场建设的关键因素。通过对农户信贷需求的满足问题的探讨,可以发现,在目前城乡二元经济结构下,小农经济与市场化的矛盾成为制约农户借贷供求的根源。突破这一制约的有效途径是发展合作经济和建立"农民所有"的合作金融。     

高校后勤社会化若干实践问题的思考

根据本校后勤的实际情况 ,就高校后勤社会化改革对如下问题进行探讨 :(1)观念 ;(2 )目标实现 ;(3)内驱动力 ;(4)产权 ;(5 )人的安顿 ;(6 )基本利益 ;(7)价格 ;(8)市场 ;(9)策略     

中国物流业发展基础的构筑

通过对中国各运输方式现状的研究，论述物流与运输的互动发展关系，提出发展中国综合运输系统的相关建议和设想。     

The Security of Gambling and Gambling with Security: A Rejoinder

Social media has become an established tool to engage and maintain customer loyalty. However, its successful use involves a balance between promotion, public relations and corporate social responsibility. Nineteen individuals working in the Australian gambling industry were interviewed. The aim was to explore how gambling operators are using social media to engage with users and promote products, their considerations underpinning these actions, and the extent to which responsible gambling practices are included. All operators were active on social media and used these platforms to attempt to increase customer engagement and strengthen existing relationships. Gambling-related content was usually balanced against non-gambling content, or operators focused exclusively on non-gambling content. Sales goals or raising revenue were not direct aims of social media use. Operators sought to use social media as an indirect way to maintain their customer base and attract new customers via favourable ratings and information transfer. Few operators provided specific responsible gambling messages, despite being mindful of the dangers of targeting vulnerable populations, specifically young people and problem gamblers. This study is unique as it provides an in-depth first-hand account of how gambling operators are using social media.     

Online strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites

This study applied a cultural divergence approach to examine online marketing interactivity and corporate public image on corporate websites. It analyzed different online strategic communication of corporate websites from two different nations—the United States and China. Results indicated that U.S. corporations were more likely to highlight online marketing interactivity and social responsibility, which integrated marketing and public relations as their online communication strategy. Chinese corporations provided more online spaces for the consumer–consumer interactions and emphasized corporation-oriented information.     

基于服务驱动假说的消费者自提包裹选择意愿研究

基于淘宝网买家样本,分析了上门投递服务缺陷、上门投递感知风险与消费者自提意愿的关系,试图在新的认知环境下重新检验服务驱动假说。研究表明,上门投递服务缺陷一方面对消费者自提意愿产生了直接的促进作用,另一方面也通过上门投递感知风险的中介效应施加了间接作用;自提感知价值既在上门投递服务缺陷与消费者自提意愿间发挥了调节作用,又对上门投递感知风险的中介作用产生了调节。根据研究结论,可推测当前阶段下服务驱动假说具有一定合理性,相关企业应当明确自提点服务定位,并且需要调整营销推广思路。     

国外产业安全经验、教训对我国物流产业的启示

在考察美国、日本、韩国、拉美地区等国家引进外国资本投资产业的实践基础上,分析和总结这些国家产业安全的经验和教训,并对我国物流产业引进外资出现的安全问题进行分析,提出了对我国物流产业安全,包括强化物流战略意识和发挥政府主导作用,完善和运用物流产业安全的法律法规,形成政府企业有效互动机制等启示.