How Japanese Families Cope with Fragile Elderly

Coping with caring for ill, fragile elderly is taxing the families in Japan, where longevity statistics predict early in the twenty-first century it will have the highest percentage of aged in the world. Interviews with 20 families revealed that although the culture mandates families care for their elderly, many are having considerable ambivalence and conflict, and caretakers suffer in the process unless they have assumed the defense of a martyr stance. Most do not seek nursing homes but are turning to government for supportive services. The trend in Japan, in spite of tradition, is for adult children to delay taking parents into their homes until they are unable to care for themselves.     

SPECIAL ISSUE： ONLINE LITERATURE IN CHINA： PRESENT SITUATION AND THEORETICAL REFLECTIONS Online Writing in the Course of Discourse Transformation： A Review of Ten Outstanding Online Novels of the Past Decade

中国当代文学阅读层面上的价值认同正在经受前所未有的挑战。特别是新世纪以来，新的写作群体、写作方式不断涌现，使固有的理论批评体系遭到撞击、被撕裂，从而导致理论批评不时出现失语现象。随着网络文学的迅猛发展，非主流文学在阅读与消费环节中的影响日益增强，这就使得上述问题转化成了新的矛盾——互相不能包容的阅读隔膜。十多年来，网络上产生了海量的小说文本，逐渐形成了二十多种类型；本文兼顾时间跨度和创作类型，遴选了十年中不同类型的十部佳作，并针对它们区别于纸质媒体的艺术审美和创作特点进行了述评。     

Repurposing Materials and Waste through Online Exchanges: Overcoming the Last Hurdle

Online material and waste exchanges (OMWEs) provide online channels to repurpose by‐products, unused materials and waste from industrial and commercial facilities. Unfortunately, OMWE's also have challenges. First, sellers may have access to other disposal options and, as a result, may not fully commit to the exchange. Second, buyers can face high uncertainty about the product exchanged and the transaction being undertaken. Overcoming these challenges is the “last hurdle” to making OMWEs successful. This study investigates the factors that reduce the buyers' uncertainty and increase the sellers' commitment to the OMWE. We analyze novel transaction‐level data from an online exchange (MNExchange.org) combined with other archival public records on county‐level repurposing and disposal statistics. First, we find that regional repurposing policies and alternatives have a complementary effect on sellers' commitment toward OMWEs, resulting in increased OMWE exchanges. However, regional disposal policies and alternatives have a substitution effect on sellers' commitment, resulting in reduced exchange success. Further, greater product and transaction information reduce the buyer's uncertainty and increase exchange success. Finally, the analysis shows that users' (buyers and sellers) heavily rely on their prior experience with OMWEs. Specifically, higher familiarity between the buyer–seller pair and familiarity with the OMWE system leads to higher likelihood of exchange success. This study lays the foundation for understanding OMWEs and has important implications for developing policies and operations to increase online transactions of by‐products, materials and wastes.     

企业在线社群内容组合策略的影响研究

现代企业通过建立在线社群实现与消费者的互动,希望在向消费者提供服务的同时进行更好的营销,然而如何提供在线社群中的营销与服务内容却是一大难题.本文在营销—服务二元理论的基础上,提出了在线社群内容二元性的平衡维度与结合维度概念,并研究平衡维度与结合维度如何影响销售业绩与消费者的满意度.结合机器学习方法,本文发现,平衡维度对消费者满意度和销售绩效有提高作用,但是,结合维度对消费者满意度及企业绩效的影响呈倒U型;另外,企业员工的技能水平对内容二元性策略的效果有着显著的调节作用.研究结论对企业理解在线社群中的营销内容与服务内容之间的二元关系,以及内容提供策略的价值机制有重要的指导意义.     

农产品网购意愿影响因素及作用机理研究——基于参照效应视角的分析

以整合型科技接受和使用模型(UTAUT)和价值接受模型(VAM)为基础,通过构建参照群体、参考价格、积极在线评论与感知价值、感知风险以及购买意愿之间的关系模型,从参照效应视角实证分析了农产品网购意愿的影响因素及作用机理,并探讨了消费者农产品质量与安全意识在参照效应影响网购意愿中的调节作用.结果表明:参照效应对农产品网购意愿有显著影响;感知价值和感知风险在参照效应影响网购意愿中均发挥了中介作用,但感知价值的中介作用显著大于感知风险;消费者农产品质量与安全意识在参照效应影响网购意愿中部分地发挥了调节效应.其中,对参照群体和积极在线评论的调节效应显著,即网购过程中,消费者越是重视农产品质量与安全,参照群体的意见和积极在线评论对其网购意愿的影响就会越凸显.     

网络促销方式对消费者购买意愿的影响机制研究

为了探究消费者在网络购物时品牌熟悉度与商家促销方式对其购买意愿的交互影响,模拟了网络购物情景,利用消费者的双系统信息处理理论(情感处理系统、认知处理系统)对消费者的购买意愿进行分析,检验了品牌熟悉度(高和低)和网络促销方式(价格促销与非价格促销)对消费者购买意愿的交互影响以及作用机制。结果表明,对于高熟悉度品牌,价格促销比非价格促销更能引起消费者的购买意愿,其中介机制为情感处理系统;对于低熟悉度品牌,非价格促销比价格促销更能引起消费者的购买意愿,其中介机制为认知处理系统。     

能效标识对节能产品选择的引导效用分析——基于京东家电线上销售的实证检验

搜集冰箱、洗衣机、空调三种大家电的线上销售数据,通过描述性分析、组间差异比较、多元回归分析等方式分析能效标识的市场引导效果。结果显示消费者对不同等级家电产品的选择量存在差异,但不同能效等级间消费者满意度并无明显差异,能效等级并非是影响消费者选择和满意度的显著因素。     

Evaluation in the Social Studies

Online role-playing games such as World Of Warcraft represent new participatory cultures in which today's students engage every day. They are appealing to players largely because of the social aspects of game play. Some features of massively multiplayer online role-playing games (MMORPGs) can be incorporated into classroom culture to create more dynamic interactions between students and improve both content instruction and civic competence.     

Women Auto Know: Automotive knowledge,auto activism,and women's online car advice

Although women influence nearly 85 percent of new car sales, their experience at automotive dealerships differs significantly from that of men. Not only are women subject to sexist and patronizing behavior from automotive personnel, but they also often wind up paying considerably more for a vehicle than a male customer. In the past two decades, the Internet has evolved as a significant source of automotive information and advice. While the majority of car advice websites offer guidance to the general public, a handful address the automotive concerns of the female driver. These sites are significant not only for the information they make accessible to female visitors, but for what women gain—as drivers, consumers, and political actors—by reading them. This paper examines four popular websites that cater specifically to the woman driver. Calling upon feminist epistemologies, it demonstrates how such online locations empower women to become more informed drivers and consumers through the accumulation and distribution of women's automotive knowledge. Not only does this automotive knowledge aid women as negotiators, but it also provides them with the tools necessary to radically transform the hostile auto dealership culture, ultimately benefiting all in the market for an automobile.     

Mapping the social geographies of autism – online and off-line narratives of neuro-shared and separate spaces

This paper draws together empirical work that has been produced by the authors in two different autistic spaces: the Swedish magazine Empowerment produced by and aimed at adults with autism, and English-speaking autistic communities online. While the two points of data collection are quite different, there are important points of commonality that enable us to explore central issues concerning autistic and neurotypical space and the meanings assigned to these in different contexts. The paper aims to introduce the notion of social geographies of autism, based on talks among adults with autism and a social movement to promote autistic identities, giving examples from our previous work that has spanned both online and off-line spaces. Key issues discussed in the paper include a focus on autistic political platforms and the carving out of both social and political spaces for people with autism. In doing so, neuro-separate and neuro-shared spaces must be negotiated.