整合营销传播策略在银行宣传营销中的运用

在阐述整合营销传播理论定义及要点的基础上,以招商银行的营销策略为主要例子,引用本土银行现有营销策略,论证了整合营销理论是我国银行新一轮竞争中的重要策略。     

传播学的发展

传播学是一门交叉性边缘学科,产生于20世纪40年代,它是适应社会发展需要而产生的,是社会发展到一定阶段的产物。传播学首先产生在美国,在那里得到了迅速发展,然后传入到欧洲及其他各地。目前,传播学研究形成了两大学派:一是以美国为代表的传统学派,二是以欧洲为代表的批判学派。传播学于20世纪70年代末被引进到中国内地。中国内地传播学研究大致经历了3个发展阶段——引进阶段、受挫阶段、发展阶段。     

Parent‐Adolescent Communication About Sex: Retrospective Reports by Latino College Students

Latina female (n= 97) and Latino male (n= 69) college students (M age = 21.4 years) completed self‐report surveys regarding family of origin experiences, including sexual communication with parents while growing up. Latino parents of this comparatively highly educated sample tended to use direct rather than indirect strategies for communicating about sexuality with their children. Young women reported higher levels of sexual communication with mothers while growing up than did young men, and respondents reported less communication with fathers than mothers. Among young women, sexual communication with mother was positively associated with non‐Mexican origin and negatively associated with having older brothers living at home. In contrast, maternal education was positively associated with mother‐son communication about sex. Paternal education and the absence of older brothers positively predicted communication with both sons and daughters. The analyses provide novel information regarding sexual communication in Latino families and suggest directions for future research.     

日本都道府县防灾无线网的建设及借鉴

日本是世界上灾害管理通信系统建设领先的国家,相关经验对我国灾害管理通信系统的建设有着重要的借鉴意义。都道府县防灾无线网是日本灾害管理通信系统的重要组成部分,已具备了较为成熟的建设模式和应用经验。本文介绍了日本灾害管理通信系统的框架、都道府县防灾无线网的体系架构及其通信系统组成,选择了神奈川县、长野县和三重县作为典型案例,对这三个县的防灾无线网的建设和应用情况作了分析,并借鉴日本的经验,结合我国的实际,提出了五个方面的建设建议。     

从喻体和喻义看英汉比喻的文化差异

比喻性习语在英汉语言中大量存在,但由于两种语言反映的文化不同,使得英汉习语在比喻形象的运用上存在明显差异。文章介绍和比较了三种喻体在各自习语中的使用情况,并提出只有了解和掌握英汉比喻中的这种文化差异,才能在跨文化交际时准确无误地传递隐含在语言里的文化信息。     

城域网MAC层协议的优先级结构及性能

主要研究城域网MAC层标准“IEEE 802.6 DQDB”协议的优先故排队性能;提出了一种DQDB协议的优先级实现方案—β分级结构。通过本文给出的文件传输性能分析以及计算机模拟证明,这种新的优先级结构可取得比DQDB现有结构更好的性能,而且易于实现。     

跨文化沟通与国际经济

搞好跨文化沟通是国际经济活动成功的重要条件.本文以西欧、美国、阿拉伯国家和日本为对象探讨其文化差异和沟通的途径.     

跨文化交际中的非语言语用失误

非语言交际是交际的一种重要形式。跨文化非语言交际语用失误包括体态语、副语言、客体语和环境语的语用失误。这些失误主要是由于交际双方不同的文化背景和社会环境,以及对认知语境的失误判断引起的。     

Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

论限制网络传播权应遵循的原则

对著作权人行使网络传播权进行的合理限制是网络传播权产生、网络事业发展的必然要求,限制网络传播权应遵循效率与公平平衡统一的原则、现代化原则、国际化和本土化相结合原则、诚实信用原则和公序良俗原则。