英汉广告常用辞格及其功能

广告修辞新奇巧妙 ,独出心裁 ,凝聚了广告作者的丰富而非凡的想像力 ;广告语篇中恰当而巧妙地运用修辞格不但使广告语言生动活泼 ,言简意赅 ,或节奏感强 ,很有力量 ,而且深刻地描绘或强调广告商品或服务的特征、特性与功能 ,有助于创造其美好形象 ,促进广告走向成功。     

成长体验的女性言说——从《乌鸦之歌》、《怀念声名狼藉的日子》看池莉性别创作立场的位移

在当代文学中 ,池莉惯以“非女性化”写作而著称 ,但她的两篇近作《乌鸦之歌》、《怀念声名狼藉的日子》却显示着作者向“女性写作”的转变。文章从这两篇小说的女性叙述立场、女性成长的叙述话语和作品的审美风格等方面阐述女作家性别创作立场的位移     

论大学教育观念现代化的特征与属性

大学教育观念现代化是大学教育现代化的一项基本内容 ,它的核心是大学教育与社会、人、文化之间的基本关系。它对大学教育现代化的作用不是以物化的形态显现的 ,而是以隐性的内在规约表现的。大学教育观念现代化具有如下特征和属性 :全面性、时代性、发展性、导向性、层次性、创新性和特色性     

被消解了的英雄主义

2 0世纪 80年代以后 ,中国文学经历了先锋文学、新写实主义、新现实主义冲击波、民间化等历程 ,在这一历程中 ,英雄主义被有力地消解了 ,但正是这种消解 ,才有文学精神的愤激和呐喊 ,重塑英雄主义才有可能。     

构建高校图书馆与系资料室之间的新型关系

从新世纪的新要求出发 ,对高校图书馆与资料室之间的关系进行了新的探讨 ,提出自己的想法 ,意在充分发挥高校图书馆与系资料室在教学科研中的作用     

言语的语言学的性质、对象和任务

言语是人们运用语言工具交流思想,交换信息的社会行为,其中包括表达和理解两个基本环节。言语的语言学是行为科学的一部分,它以言语纵横两个结构系统为其研究对象。概括言语行为的一般规律,建立若干行为模式,为人们运用语言提供一套普遍遵循的原则和规则,提高言语交际效果是它的基本任务。     

浅谈言语环境与误解

运用格赖斯的合作原则及会话含义理论,深入分析文学作品中语言的运用与理解,进一步探讨言语环境在整个会话过程中所起的作用,尤其是对听话人产生的影响,以期最终明晰误解产生的过程.除此之外,从语用学的视角来解读文学作品,既可以对文本意义有更深层次的理解,也可以从中了解语用学应用范围之广和学科魅力之所在.     

论我国法院调解的促进和规范

随着经济的发展 ,法制的完善以及审判方式改革的深化 ,法院调解这一纠纷解决方式以其独特的优点 ,在司法实践中 ,越来越显示其重要性。时代赋予法院调解新的价值的同时 ,也使其原有的法律规定弊端凸现。本文拟从法院调解三原则的地位分析中寻找促进和规范法院调解的途径 ,并运用新证据规则加以落实。     

Ethnic patterns in the phonetics of Montreal English

Most North American cities no longer display strong ethnic differentiation of speech within the European‐origin population. This is not true in the English‐speaking community of Montreal, Canada, where English is a minority language. Differences in the phonetic realization of vowels by Montrealers of Irish, Italian, and Jewish ethnic origin are investigated by means of acoustic analysis. A statistical analysis of ethnic differences in formant frequencies shows that ethnicity has a significant effect on several variables, particularly the phonetic position of /u:/ and /ou/ and the allophonic conditioning of /æ/ and /au/ before nasal consonants. The unusual tenacity of ethnophonetic variation in Montreal English is explained in light of the minority status of English, and the social and residential segregation of ethnic groups in distinct neighborhoods, which limits their exposure to speakers of Standard Canadian English who might otherwise serve as models for assimilation.     

ASSESSING CONGRUENCEAMONG DISTANCE MATRICES: SINGLE-MALT SCOTCH WHISKIES REVISITED

A test of congruence among distance matrices is described. It tests the hypothesis that several matrices, containing different types of variables about the same objects, are congruent with one another, so they can be used jointly in statistical analysis. Raw data tables are turned into similarity or distance matrices prior to testing; they can then be compared to data that naturally come in the form of distance matrices. The proposed test can be seen as a generalization of the Mantel test of matrix correspondence to any number of distance matrices. This paper shows that the new test has the correct rate of Type I error and good power. Power increases as the number of objects and the number of congruent data matrices increase; power is higher when the total number of matrices in the study is smaller. To illustrate the method, the proposed test is used to test the hypothesis that matrices representing different types of organoleptic variables (colour, nose, body, palate and finish) in single‐malt Scotch whiskies are congruent.