转移成本对感知质量与满意之间关系的调节作用——对B2B电子中介买方用户的实证研究

如何提高用户满意,对于为买卖双方提供交易支持服务的B2B电子中介而言,是扩大平台运营规模和增加市场竞争力的基础。本文以B2B电子中介的买方用户为研究对象,建立了基于转移成本调节的感知质量与用户满意因果关系概念模型,借助于国内知名的B2B电子中介采集了覆盖五大洲114个国家的649份样本数据,然后运用无约束方法验证了用户感知质量与满意之间、转移成本与满意之间的正向影响关系,以及转移成本对感知质量和满意之间关系影响的负向调节作用。实证研究结果显示,较高的转移成本会减弱买方用户的感知质量对满意的影响,有利于B2B电子中介提高买方用户的满意水平,进而为B2B电子中介如何从转移成本角度提高买方用户满意提供了实证基础。     

Dating Violence Among Chinese American and White Students

SUMMARY

A sample of 289 Chinese American and 138 White students from a university campus was recruited from social science courses to complete a survey on perceptions of and experiences with dating violence and gender role beliefs. White students were more likely to define dating violence as physical and sexual aggression compared to the Chinese American students. Although the majority of students from both ethnic groups did not agree that dating violence is justified under various circumstances, the Chinese American students were more likely to provide a contextual justification for the use of dating violence. Findings also indicated that 20% of Chinese American students and 31.3% of the White students have experienced some form of physical dating violence since they started dating. For both the Chinese American and White students, those who were more likely to agree that various acts of physical aggression are considered dating violence were less likely to perpetrate physical dating violence in the last 12 months. The sociocultural context of dating violence and implications for practice and research are discussed.     

庾信作品中的女性题材论略

庾信作品中现存有大量以女性为题材的作品.前期生活于萧梁宫廷的诗人,其笔下的女性多以镜前丽人的面目出现,她们春风得意,艳丽华美,虽人数众多但缺少个性,多是一个个美人的剪影.而后期由于身世的变迁,犹如美女被迫改嫁,其笔下的女性也一变为闺中怨妇,代自己抒写内心的隐秘.     

王若飞在重庆谈判中的作用

国共重庆谈判期间,王若飞是周恩来的得力助手,他与周恩来配合协调,刚柔相济,相得益彰。他谈判的作用主要表现在:强调谈判问题,力争主动;尊重实事,迫使国民党让步;针锋相对,回击国民党代表的恶意攻击和无理狡辩。     

诊所法律教育模式价值取向研究

诊所法律教育掀起了法律人才培养模式的革命性的变革，这种模式的价值取向应主要定位于训练和提丹法律技能；养成和改善法律思维方式：重塑法学教育的人文性价值一培育法律职业道德；为法学教育改革创造新的契机。     

论中国和平发展道路历史进程中的国际角色转型

建国以来的中国外交历程,是中国国际战略角色不断转型并成熟的过程,在此过程中中国摆脱了意识形态的制约和束缚,放弃了国际体系挑战者的角色,从局外旁观,消极参与转向积极参与,开始了融入国际社会的进程。推动多极化,以更加主动的姿态来参与国际交流与合作,＂有所作为＂将是本世纪我国和平发展战略的应有之义。     

Little naked pangs of the self: the real performance of the self and the function of trust in Goffman's action theory

The aim of this article is to discuss some of the leading features of Erving Goffman's action theory as an alternative to the ‘orthodox’ paradigms of sociology, viewed as a structuralist and functionalist science that defines social constructs by their shared rules and values, and as a drifting of action, in the sense of intention, toward an individualistic version. The author examines Goffman's shift of the focus of attention from the boundaries of a social sense of action to the social dialectic of ‘defining a situation’ (W. Thomas) as conducted by the social actors in a renewal of Simmel's ‘empowering covenants’ (wechselwirkung) in the multiple casual social connections that make up the ‘social buzz’ in a society. The author moreover discusses Goffman's action as a kind of playacting regulating cognitive and expressive face-to-face ‘traffic’ between the social actors. This relational dynamic creates an interactive play based on encounters – in which one's opening to another is fraught with risks of deception – regulated by trust as a central resource for social interactions. Trust, in its interpersonal and systemic variants, constitutes a universal social datum and an elementary precondition for social exchanges and the cooperation between individuals. Trust, thus, functions as comparer between reciprocal expectations and a regulator of freedom tending to the stability of the social system.     

德国政府在城市化推进过程中的作用及启示

1871年-1910年是德国城市化快速推进的时期,在此期间德国的经济社会结构发生了显著变化,但同时也产生了各种社会问题.针对这些问题德国政府及时采取措施,在居民住宅、社会保障、教育等方面进行了一系列的制度变革和创新,从而保证了德国城市化进程的顺利推进.     

浅议大学生科研活动指导与科研能力培养

本文中笔者结合自己的工作实践,从研究课题的选择、研究方法的指导和研究论文的撰写三个方面谈了教师在大学生科研能力培养中的指导作用,并就如何提高大学生科研能力提出了建议。     

试论教师的角色冲突与道德调节

处于纷杂社会生活之中的教师，其角色是多样性的，多种角色之间的冲突也是客观的，普遍的。我们除了应当加强学习，增强角色意识外，最重要的是要加强道德修养，以崇高的职业理想来指导自己的角色定位，协调角色冲突。