Efficacy Foundations for Risk Communication: How People Think About Reducing the Risks of Climate Change

Believing action to reduce the risks of climate change is both possible (self‐efficacy) and effective (response efficacy) is essential to motivate and sustain risk mitigation efforts, according to current risk communication theory. Although the public recognizes the dangers of climate change, and is deluged with lists of possible mitigative actions, little is known about public efficacy beliefs in the context of climate change. Prior efficacy studies rely on conflicting constructs and measures of efficacy, and links between efficacy and risk management actions are muddled. As a result, much remains to learn about how laypersons think about the ease and effectiveness of potential mitigative actions. To bring clarity and inform risk communication and management efforts, we investigate how people think about efficacy in the context of climate change risk management by analyzing unprompted and prompted beliefs from two national surveys (N = 405, N = 1,820). In general, respondents distinguish little between effective and ineffective climate strategies. While many respondents appreciate that reducing fossil fuel use is an effective risk mitigation strategy, overall assessments reflect persistent misconceptions about climate change causes, and uncertainties about the effectiveness of risk mitigation strategies. Our findings suggest targeting climate change risk communication and management strategies to (1) address gaps in people's existing mental models of climate action, (2) leverage existing public understanding of both potentially effective mitigation strategies and the collective action dilemma at the heart of climate change action, and (3) take into account ideologically driven reactions to behavior change and government action framed as climate action.     

People with disability and new disaster communications: access and the social media mash-up

This article explores how a lack of access to increasingly complex and overlapping digital communications platforms in times of disaster for people with disabilities has the potential to make already life-threatening situations considerably more dangerous. As we are increasingly coming to rely on a social media mash-up of digital platforms to assist in communications during disaster situations, the issue of accessibility for people with disabilities is as dire as if it was high ground during a tsunami or transport during a typhoon. The contemporary social media environment is characterised by a complex and overlapping network of complementary platforms, populated by user-generated content, where people communicate and exchange ideas. In this environment, YouTube videos are posted to Facebook and embedded in blogs, and Twitter is used to link to these other sites and is itself embedded in other platforms. These networks are increasingly supplementing and supplanting more traditional communication platforms, such as the television and radio, particularly in times of disaster. The concern of this paper is that the elements from which this mash-up of communications channels is made are not always accessible to people with disabilities. This evolving network of social media-based communication exposes the limits of existing Internet-based universal design.     

大众传播中的“国家教师”媒介形象分析

运用传播学内容分析法，以中央媒体对获得"全国教书育人楷模"和"最美教师"荣誉称号的"国家教师"相关报道为研究对象，从外在和内在两个方面对大众传播的"国家教师"媒介形象进行分析。外在形象包括教师性别、年龄、教龄、外表、场景以及任教的学校类别、区域、学科专业等方面，内在形象包括职业精神、职业知识和职业能力等方面。研究发现，大众媒体对"国家教师"形象的刻画和宣传符合社会公众认知教师职业的基本逻辑，起到了传递教师精神、端正教师形象、唤起社会尊重教师的功效，但也存在城乡教师形象传播刻板化以及教师普通人形象展现不充分等问题，可在后续的传播中对"国家教师"形象的价值倾向进行适当调整。     

基于Petri网的微博网络信息传播模型

微博网络中的信息传播模型是分析用户行为，找出传播路径，确定领袖人物，发现舆情热点等研究的基础。虽然多种不同角度的信息传播模型已经得到广泛研究，但缺乏对信息动态传播过程的直观描述。本文基于Petri网的结构和特征，针对微博网络信息传播过程，提出了一种简单直观的描述模型，该模型首先对微博网络的信息动态传播过程中的对象进行结构化描述。本文根据微博网络的用户结构关系，并利用Petri网的相关理论，形式化解释和定义信息传播基本对象，从而更加直接描述了微博网络中的转发、评论、回复等多种用户行为。在此基础上，本文利用Petri网能够描述信息流动问题的特征，结合颜色Petri网和时延Petri网，从Petri网系统的角度表示信息动态传播路径，并研究网络的动态性质和传播条件，使得信息传播模型更加真实地模拟信息传播情况。最后本文分析信息传播算例和新浪微博真实数据实验，验证了模型的有效性和可行性，为舆情态势分析以及用户行为的研究提供帮助和支持，同时也为其它社交网络信息传播的用户行为描述提供了新的思路。     

Maternal and paternal reactions to child sadness predict children's psychosocial outcomes: A family‐centered approach

Parents' reactions to children's emotions shape their psychosocial outcomes. Extant research on emotion socialization primarily uses variable‐centered approaches. This study explores family patterns of maternal and paternal responses to children's sadness in relation to psychosocial outcomes in middle childhood. Fifty‐one families with 8‐ to 12‐year‐old children participated. Mothers and fathers reported their reactions to children's sadness and children's social competence and psychological adjustment. Cluster analyses revealed three family patterns: Supportive (high supportive and low non‐supportive reactions from both parents), Not Supportive (low supportive reactions from both parents), and Father Dominant (high paternal supportive and non‐supportive reactions, low maternal supportive and non‐supportive reactions). Supportive families had children with higher social competence and more internalizing symptoms whereas Father Dominant families had children with lower social competence and fewer internalizing symptoms. Not Supportive families had children with average social competence and fewer internalizing symptoms. Findings are discussed in relation to the “divergence model” which proposes that a diverse range of parental responses to children's sadness, rather than a uniformly supportive approach, may facilitate children's psychosocial adjustment.     

基于平均电价的在线电动汽车充电排程定价机制

考虑在一个区域内单个充电站为多辆电动汽车(充电顾客)提供充电服务的排程与定价问题.充电顾客的排程(排序)有三种可选择的机制,即从高到低将待充电顾客按下列准则进行排序:1)顾客充电的总报价;2)顾客充电的单位报价;3)顾客在当前时间点之前已充电量的价值.基于上述充电排程机制,提出了一种基于顾客已充电量的平均电价且不依赖未来充电需求的定价机制,证明了所提出的排程定价机制具有个体理性和激励兼容特性.与已有的按顾客获得的最后一单位待充电价格进行定价的方法相比,研究发现:在第1)或第2)种排程机制下,所提出的定价机制顾客充电最终支付价格的期望相同,但方差减小;在第3)种排程机制下,所提出的定价机制顾客最终支付价格的期望和方差均减小.算例结果展示了所提出定价机制在减小充电顾客最终支付价格不确定性方面的作用与效果.     

微信时代风险信息的传播与感知——以山东“问题”疫苗事件为例

目前,以手机终端为依托的微信传播技术不仅给社会传播方式带来了前所未有的改变,而且给社会风险信息的传播获取以及公众对风险的感知与判断,甚至政府的风险决策与治理方式都带来了巨大的挑战.鉴于此,选取了比较典型的案例——山东“问题”疫苗事件作为探讨对象,结合相应的统计资料,深入分析了在此案例中微信传播呈现出的显著特征,即传播内容庞杂未见明显的“沉默螺旋”的显现,传播态度多元化但偏于激动,传播迅速集中但议题缺乏持续的关注.研究认为,正由于这样的传播特征加之疫苗风险本身的特征与个体的偏颇性解读,使公众对“问题”疫苗事件产生了强烈的风险感知,并在一定程度上造成了疫苗的污名化结果.因此建议微信时代一定要警惕媒介化的风险,风险沟通要在同理心的基础上进行,要引导公众对风险议题进行持续理性的关注等.     

《电子商务法》视角下网约车平台的信息披露义务

近年来网约车平台的信息管控问题受到较多关注。网约车属于服务提供型电子商务平台，具有更强的人身安全保障需求，以区别于以实物商品为交易标的的商品提供型电子商务平台。网约车平台对于服务提供过程中的驾乘信息有强大的管控能力，同时也需承担承运人责任。《电子商务法》为电子商务平台直接或间接设定了信息披露义务，在《电子商务法》未明确规定或仅做原则性规定的情形下，网约车平台亦应当根据实际情况将相应信息做单独处理以满足乘客、利益相关人和国家机关合法的信息披露要求。在一般情况下，网约车平台需向一般公众提供平台信息与平台内经营者信息，特别是法律要求的基本信息，而在特殊情况下，网约车平台不仅需要提供相应个人信息与运营信息，还需满足披露质量上的即时性和全面性要求。     

消费者网评使用习惯对网评效应的影响研究---网评奖励效果的中介和调节效应探索*

本文以网购旅游者为调查对象，分析其网评使用习惯及其在网评奖励效果作用下对网络评论效用发挥的影响。通过问卷调查和数据分析发现，网评使用习惯和网评奖励效果都对网评效应具有显著正向影响，但网评使用习惯的影响力大于网评奖励效果。同时，网评奖励效果对网评使用习惯与网评效应间的关系具有显著负向调节效应，它削弱了消费者网评使用习惯对网评效应的影响；但消费者的网评使用习惯不通过网站的网评奖励效果对网评效应发挥作用，网评奖励效果不具有中介作用。可见，在网评使用习惯、网评奖励效果和网评效应三者关系中，网评使用习惯是个独立的影响因素，它并不通过网评奖励效果发挥作用，并且由于网评奖励效果的加入，反而削弱了网评使用习惯对网评效应的影响。研究结论表明，对于网评奖励政策的效果，需要客观辩证地看待，不应一味夸大。     

用联想神经网络设计的信道均衡器

研究了联想神经网络在数字通信信道均衡器实现中的应用,讨论了其设计方法和设计步骤,给出了计算机模拟结果,并进行了性能比较。研究结果表明:Hopfield联想神经网络实现的信道均衡器具有比传统线性横向均衡器更优越的性能。