民航顾客资产驱动因素与顾客满意感和忠诚感关系的实证研究

作者在我国17个民航公司进行了一次实证研究,探讨顾客资产驱动因素和子驱动因素与顾客满意感、归属感和忠诚感的关系。聚类分析与罗吉斯蒂回归分析结果表明,资产价值不同的两类顾客对各类顾客资产驱动因素与子驱动因素的评估存在显著的差异,对民航公司的满意感、归属感和忠诚感也存在显著的差异。顾客对民航公司的满意感、归属感和忠诚感主要是由各类顾客资产驱动因素和子驱动因素决定的,而并非是由顾客的人口统计特点决定的。因此作者指出,民航公司可根据顾客重视的顾客资产驱动因素与子驱动因素细分顾客,针对不同的顾客采取不同的营销策略。     

企业生命周期不同阶段的员工感情承诺实证研究

文章以上海、南京和广东地区416家制造企业为样本,实证研究了企业生命周期不同阶段员工感情承诺的不同表现。研究结果表明,企业生命周期与员工感情承诺显著相关,企业快速发展阶段的感情承诺高于创业阶段和成熟阶段,衰退阶段员工感情承诺最低。企业国别因素对感情承诺没有显著影响,但是企业所有制对感情承诺影响较大。     

关于组织承诺概念的商榷

组织承诺引入我国已有20多年，并取得了很多研究成果，但是有关组织承诺的概念仍存在不同的理解。就国内外关于组织承诺的概念进行了总结和分析，在此基础上对组织承诺的概念进行了重新界定，与各位专家学者共同探讨。     

情感因素在大学英语多媒体课堂中的作用

本文指出将积极情感因素引入多媒体课堂有益于建立良好的师生关系,从而进一步强化多媒体教学的优势。     

The role of aspirations and aspirations adaptation in explaining satisficing and bounded rationality

The explanation of bounded rationality in terms of satisficing has been received with skepticism, but Simon's claim that satisficing reflects aspirations and their adaptation could help resolve the matter, particularly taking account of the amplifications introduced by Selten to include motivational factors. Experimental investigations by Guth and his colleagues provide some support. Open-ended, in-depth interviews by Bewley and Schwartz help explain the factors that influence aspirations (which may differ for different tasks), giving attention to affective influences and also to context. They suggest a positive but more complicated relationship between the relative success in realizing profits aspirations and the adaptation of those aspirations, and also in the consequences that aspiration levels have for bounded rationality.     

The Origin of Major Choice,Academic Commitment,and Career‐Decision Readiness Among Taiwanese College Students

The present study aimed to examine if and how career‐decision readiness relates to the origin of college major choice among Taiwanese college students. A total of 375 junior and senior college students (147 women, 228 men) responded to measures of college major choice, academic commitment, career self‐efficacy, and career‐decision readiness. Results indicated that students' academic commitment to a college major tend to increase when they choose their majors based on personal and career preferences. In sequence, high levels of academic commitment lead to high levels of career self‐efficacy, and increased self‐efficacy augments the extent of career‐decision readiness that students manifest near the end of their college education. These findings have practical implications insofar as many Asian students choose a college major because of parents and other authority figures, and these findings demonstrate that a full understanding of career‐decision readiness may require incorporating the origin of college major choice and its academic effects into future research.     

组织变革背景下员工角色超载的影响作用： 一个有调节的中介模型

组织变革日益成为我国企业进行转型升级的重要途径。以往研究对企业员工在变革背景下的角色压力及其影响后果关注不多,针对380名员工的问卷调查发现,在组织变革背景下,员工对自身角色超载的感知会降低他们对组织的情感承诺,进而提高其离职倾向,并同时降低其任务绩效、减少帮助行为。另外,员工在组织中的参与程度会调节上述中介关系。具体而言,当参与程度较高时,角色超载通过情感承诺间接影响离职倾向、任务绩效和帮助行为这三类结果的效应就会减弱,反之则增强。这些发现一方面增进了关于角色超载影响作用的深入理解,另一方面也对组织变革和压力管理的理论和实践提供了重要启示。     

基于工会直选调节作用的劳动关系氛围、心理契约破裂感知和工会承诺的关系研究

基于37家企业和1 211名员工的问卷调研数据,依据心理契约理论和工会理论,探讨了中国转型经济背景下劳动关系氛围和工会直选对员工的心理契约破裂感知和工会承诺关系的跨层次影响。研究结果表明,劳动关系氛围同工会承诺正相关;心理契约破裂感知同工会承诺负相关;心理契约破裂感知在劳动关系氛围与工会承诺的关系中起中介作用;工会直选在心理契约破裂感知和工会承诺的关系中起调节作用,即在实现工会直选的企业,员工的心理契约破裂感知同工会承诺的负相关关系较弱。此外,对研究发现进行分析,并指出对管理实践的启示。     

基于微博情绪信息的股票市场预测

行为金融理论的研究表明,股票投资者在进行投资决策时,容易受到自身的因素如情绪与心理因素的影响.以行为金融理论为依据,作出基本假设:微博情绪信息反映的社会整体情绪倾向能够影响并预测股票市场整体价格走势的变化.实证过程包括抓取新浪微博数据并进行预处理,生成情绪倾向时间序列,通过格兰杰因果关系检验上证指数时间序列与情绪倾向时间序列间的相关关系,建立支持向量机模型预测股票市场价格的变化采验证假设的正确性.实验结果显示加入微博情绪信息的预测模型能够获得更高的准确率,进而证明了本文所作假设的正确性.