Chemical risk communication through the Internet in Spain

In this work, some corporate websites of the chemical industry of Tarragona (Spain) are studied, analysing how the chemical trade associations and companies present information and/or encourage dialogue with the community on issues relating to the chemical risk and their environmental, health and safety (EHS) performance. The results suggest that the chemical industry in Tarragona uses the corporate websites mainly to disseminate information about its EHS commitments and performance, but they do not encourage dialogue with the community through the Internet.     

整合营销传播策略在银行宣传营销中的运用

在阐述整合营销传播理论定义及要点的基础上,以招商银行的营销策略为主要例子,引用本土银行现有营销策略,论证了整合营销理论是我国银行新一轮竞争中的重要策略。     

传播学的发展

传播学是一门交叉性边缘学科,产生于20世纪40年代,它是适应社会发展需要而产生的,是社会发展到一定阶段的产物。传播学首先产生在美国,在那里得到了迅速发展,然后传入到欧洲及其他各地。目前,传播学研究形成了两大学派:一是以美国为代表的传统学派,二是以欧洲为代表的批判学派。传播学于20世纪70年代末被引进到中国内地。中国内地传播学研究大致经历了3个发展阶段——引进阶段、受挫阶段、发展阶段。     

封建大家族颓败的必然趋势-试论贾府只知安富尊荣与不善运筹谋划

主仆上下一味地安富尊荣和不善运筹谋划,是导致贾府颓败的基本原因.其当家者,或不善于运筹谋划,或为极端利己主义者,或昏庸度日无所事事;而真正有远见卓识者则一律不在其位,难谋其政.最终使得贾府败亡.     

Parent‐Adolescent Communication About Sex: Retrospective Reports by Latino College Students

Latina female (n= 97) and Latino male (n= 69) college students (M age = 21.4 years) completed self‐report surveys regarding family of origin experiences, including sexual communication with parents while growing up. Latino parents of this comparatively highly educated sample tended to use direct rather than indirect strategies for communicating about sexuality with their children. Young women reported higher levels of sexual communication with mothers while growing up than did young men, and respondents reported less communication with fathers than mothers. Among young women, sexual communication with mother was positively associated with non‐Mexican origin and negatively associated with having older brothers living at home. In contrast, maternal education was positively associated with mother‐son communication about sex. Paternal education and the absence of older brothers positively predicted communication with both sons and daughters. The analyses provide novel information regarding sexual communication in Latino families and suggest directions for future research.     

Consumption Patterns of Chinese Children

In the ten-year period from 1990 to 1999, children's consumption has increased dramatically in proportion to family income. In 85% of urban families, children's average consumption is equal to one third or more of the family's income. Resources are being directed to children's food and dietary supplements, toys, travel, computers and other electronic equipment, and educational resources. Children perceive that they have a significant influence on the family's financial decision-making. Problems related to children's consumption include indulgence in unnecessary or harmful purchases, and conspicuous consumption that cannot be sustained by the family's income. While some child-focused spending is viewed as enriching development, other expenditures may harm the family's economic well-being and foster an overly materialistic outlook among children.     

中古吴兴武康姚氏之家风与家学--从一个侧面看文化因素在世族传承中的作用

吴兴姚氏起自汉末、孙吴时期 ,此后长期衰微 ,仕途不畅 ,沦为“贱族”。然因其有文化 ,姚氏不仅得以保持“素族”的本色 ,而且在南北朝后期有所振作 ,至唐代宦位荣显。由于儒家文化的熏染 ,姚氏子弟多有忠义与孝义之行。就其家学言 ,姚氏早期以通晓儒家经术知名 ,南北朝后期注重文史 ,至隋、唐终得大成。同时姚氏精于医术 ,在北朝倍受重视 ,这为其家族地位的上升提供了契机     

日本都道府县防灾无线网的建设及借鉴

日本是世界上灾害管理通信系统建设领先的国家,相关经验对我国灾害管理通信系统的建设有着重要的借鉴意义。都道府县防灾无线网是日本灾害管理通信系统的重要组成部分,已具备了较为成熟的建设模式和应用经验。本文介绍了日本灾害管理通信系统的框架、都道府县防灾无线网的体系架构及其通信系统组成,选择了神奈川县、长野县和三重县作为典型案例,对这三个县的防灾无线网的建设和应用情况作了分析,并借鉴日本的经验,结合我国的实际,提出了五个方面的建设建议。     

从喻体和喻义看英汉比喻的文化差异

比喻性习语在英汉语言中大量存在,但由于两种语言反映的文化不同,使得英汉习语在比喻形象的运用上存在明显差异。文章介绍和比较了三种喻体在各自习语中的使用情况,并提出只有了解和掌握英汉比喻中的这种文化差异,才能在跨文化交际时准确无误地传递隐含在语言里的文化信息。     

城域网MAC层协议的优先级结构及性能

主要研究城域网MAC层标准“IEEE 802.6 DQDB”协议的优先故排队性能;提出了一种DQDB协议的优先级实现方案—β分级结构。通过本文给出的文件传输性能分析以及计算机模拟证明,这种新的优先级结构可取得比DQDB现有结构更好的性能,而且易于实现。