我国农村信贷市场重建的合作制基础

随着新农村建设的深入开展,农村金融发展尤其是农村金融市场建设成为人们关注的焦点。我国农村有普遍的存款服务和汇兑服务,但缺乏有效率和规模的信贷供给。如何重建农村信贷市场成为制约农村金融市场建设的关键因素。通过对农户信贷需求的满足问题的探讨,可以发现,在目前城乡二元经济结构下,小农经济与市场化的矛盾成为制约农户借贷供求的根源。突破这一制约的有效途径是发展合作经济和建立"农民所有"的合作金融。     

儒家的社会规范与阴阳五行秩序

所谓规范指称"标准化的秩序"。社会规范指的是为社会成员所提供的是非标准和行为指南,因而也是人们具体行为必须要遵循的行为法则。儒家的社会规范可分为两种:一是以"德礼"为核心的积极的规范,其目的在于通过教化的力量来改变人们行为的根本态度;二是以"法刑"为核心的消极规范,其目的在于通过物理的制裁来暂时控制人们的行为。规范必须拥有其合理性。在儒家看来,社会的规范不是来自于近代社会学理论所讲的社会契约,而是来自于自然本身的秩序。因而"三纲五伦"以及"礼乐"、"刑政"等规范都体现着阴阳五行的自然法则。跟近代的社会学理论相比,儒家的社会规范具有以下的特点:其一,儒家的社会规范不是以平等的个人,而是以有差别的个人为前提;其二,儒家规范的根本目的不在于实现功利性或者效率性,而在于实现道德性;其三,儒家的规范不是为了实现社会契约,而是为了实现阴阳五行的自然秩序。     

‘America’ in Indian Advertising: Change and Impact

The aims of this article are threefold: One, to focus on the advertising and marketing communications situating the presence of the USA in India. Two, to address three issues concerning the where, how, and impact dimensions of marking the US presence in Indian advertising. In that process an attempt will be made to integrate three aspects of advertising, namely: marketing, media, and linguistics. Three, to account for US corporate culture as it manifests itself in advertising. Central to our discussion are two product types: consumer products (e.g. Coke, Pepsi, Kellogg’s cereals, or Cadbury’s chocolates) and socially-sensitive, or ‘taboo’, products (e.g. condoms, alcohol, and breath fresheners).     

昌黎葡萄酒业品牌营销分析

从昌黎葡萄酒品牌营销现状分析入手,通过对昌黎葡萄酒业品牌营销的必要性分析,指出昌黎葡萄酒业发展品牌营销中存在品牌意识和品牌管理模糊、品牌内涵和附加价值低、企业缺乏品牌保护意识、产业整体品牌竞争力差等一些问题,提出应提升产品质量与品质、制订品牌科学发展规划、完善产业内法律法规、发挥产业集群优势来解决昌黎葡萄酒业在品牌营销中遇到的问题。     

旅游综合服务的营销现状分析——以长春地区为例

论述吉林省省会长春的旅游业情况，借此指出阻碍整个旅游行业运营的原因及未来发展的需求与机会，最终形成一项长期可持续发展的战略规划，以利于实现长春旅游业发展的目标，即通过为游客提供多方面的高附加价值的功能来培育地区的旅游产业，使其成为一个持续、核心的产业。     

思想政治教育机理的要素与结构析论

力、关系和运动构成思想政治教育机理的要素，力要素表现为作用点、方向和力度，关系要素表现为联系点、结合部和交叉处，运动要素表现为差异、需求、参照系和形态。有机化的质态结构和数量配比化的量态结构形成思想政治教育机理的结构，有机化的质态结构表现为机理事物特性上的适应联结和机理事物品质上的协调联结，数量配比化的量态结构表现为在结构上比例协调、规模适度。     

The Security of Gambling and Gambling with Security: A Rejoinder

Social media has become an established tool to engage and maintain customer loyalty. However, its successful use involves a balance between promotion, public relations and corporate social responsibility. Nineteen individuals working in the Australian gambling industry were interviewed. The aim was to explore how gambling operators are using social media to engage with users and promote products, their considerations underpinning these actions, and the extent to which responsible gambling practices are included. All operators were active on social media and used these platforms to attempt to increase customer engagement and strengthen existing relationships. Gambling-related content was usually balanced against non-gambling content, or operators focused exclusively on non-gambling content. Sales goals or raising revenue were not direct aims of social media use. Operators sought to use social media as an indirect way to maintain their customer base and attract new customers via favourable ratings and information transfer. Few operators provided specific responsible gambling messages, despite being mindful of the dangers of targeting vulnerable populations, specifically young people and problem gamblers. This study is unique as it provides an in-depth first-hand account of how gambling operators are using social media.     

Online strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites

This study applied a cultural divergence approach to examine online marketing interactivity and corporate public image on corporate websites. It analyzed different online strategic communication of corporate websites from two different nations—the United States and China. Results indicated that U.S. corporations were more likely to highlight online marketing interactivity and social responsibility, which integrated marketing and public relations as their online communication strategy. Chinese corporations provided more online spaces for the consumer–consumer interactions and emphasized corporation-oriented information.     

论票据变造的构成及其法律责任

票据变造行为的发生会给众多票据当事人应承担的票据责任和享有的票据权利带来相应的影响,给相关当事人造成损失,危害票据流通安全,扰乱国家金融管理秩序。针对票据变造的违法活动,必须运用相关法律武器进行有力的防范和打击。文章对票据变造法律责任进行了探讨,并就现行法律中关于票据变造法律责任规定的不足提出了建议,即应该从立法层面明确票据变造的举证责任。     

基于信任特征的荔农营销渠道构建研究

渠道制胜是现代市场营销的新观念.通过对广东省高州市根子镇柏桥村荔农的入户抽样调查,发现导致其荔枝增产不增收的关键因素在于渠道单一、组织松散、冲突频繁且缺乏促使相互信任产生的交流沟通平台等方面.为此,从加强荔农教育着手,通过创新种植模式、加大关系专用性资产投资、搭建信息交流平台等措施,尝试构建了基于信任特征的荔农营销渠道.