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1.
中国民营企业因其独特的成长环境与发展传统,在市场竞争中面临更大挑战,品牌成为企业发展的生命线。从工商人类学的文化视角切入,以湖南省华文食品股份有限公司的“劲仔”品牌为典型个案进行剖析,首先梳理处于系统成长期的“劲仔”品牌三个发展阶段特征,发现民营企业在品牌管理中应处理好的三组平衡——引领消费需求与追随需求之间的平衡、管理商品实体形态与构建品牌符号体系之间的平衡、维护企业利益与消费者和劳动者利益之间的平衡。同时,地方文化、行业前景、时代召唤,也为民营企业品牌成长注入历史机遇。  相似文献   
2.
今天,网络文化与我们息息相关,深刻影响着国家经济社会发展。网络文化在不断更新,网络文化管理的手段和方法也要与时俱进。网络文化管理主体是指政府行政主管部门、互联网企业及其从业人员、网民,理清网络文化管理的主体、客体及其相互关联机制,有助于促进我国网络文化管理日趋完善。  相似文献   
3.
特色小城镇作为新型城镇化和乡村振兴战略背景下推动城乡融合和农村城镇化的新模式,对于地方实现特色发展和典型引领,实施基层治理创新具有重要靶向功能。围绕"多源化-差异化-依赖互补-生态系统平衡"的要素耦合与"动态化-调试化-创新化-可持续发展"的行动建构整合思路,对地方生态特色化发展进行理论阐释和政策建构。基于江苏省南京市Y镇的生态发展经验,依据"政治合法-政策合理-行动合意"的路径对该镇复合生态治理的机制进行分析,提炼出特色小城镇内生聚合发展的新模式,即特色小城镇生态复合发展应基于复合生态系统治理的特征诉求,协调好经济、社会和生态的平衡关系,推动"三生"空间体系建设,促进民生保障与经济发展,创新治理体系,引导城镇更新和社会有序发展。对于现实存在的结构化困境问题,需运用复合生态治理的要求加以矫正和规范,培育多源要素耦合的基础,将其重新整合最为关键的要素及对应体系,发挥内生聚合效应,重新实现新的生态均衡。  相似文献   
4.
Given that the possession of abundant resources does not always guarantee superior firm performance, this study proposes a dynamic approach to enhancing firm value. Building on the resource orchestration thesis, we investigate how firms facing resource constraints enhance their capabilities over time by orchestrating resources and how this resource orchestration can play a role in improving firm performance. Using the dynamic perspective, this study identifies four resource orchestration modes, which are specified based on how a given firm dynamically allocates its resources to technology (enacted by R&D activities) and marketing (enacted by advertising activities). Accordingly, we claim that firms with resource constraints can enhance their performance by escalating or altering their resources over time. To test our hypotheses, we used a sample of 4078 small and medium-sized enterprises in manufacturing industries between 1984 and 2018. We found that focus escalation for technology positively affects firm performance, captured by Tobin's q, and that focus alternation toward either technology or market is positively related to firm performance. Finally, we discuss the theoretical and practical implications of our findings.  相似文献   
5.
Damage models for natural hazards are used for decision making on reducing and transferring risk. The damage estimates from these models depend on many variables and their complex sometimes nonlinear relationships with the damage. In recent years, data‐driven modeling techniques have been used to capture those relationships. The available data to build such models are often limited. Therefore, in practice it is usually necessary to transfer models to a different context. In this article, we show that this implies the samples used to build the model are often not fully representative for the situation where they need to be applied on, which leads to a “sample selection bias.” In this article, we enhance data‐driven damage models by applying methods, not previously applied to damage modeling, to correct for this bias before the machine learning (ML) models are trained. We demonstrate this with case studies on flooding in Europe, and typhoon wind damage in the Philippines. Two sample selection bias correction methods from the ML literature are applied and one of these methods is also adjusted to our problem. These three methods are combined with stochastic generation of synthetic damage data. We demonstrate that for both case studies, the sample selection bias correction techniques reduce model errors, especially for the mean bias error this reduction can be larger than 30%. The novel combination with stochastic data generation seems to enhance these techniques. This shows that sample selection bias correction methods are beneficial for damage model transfer.  相似文献   
6.
当前我国以损害管理为主的生物安全法律规制范式尚未全面、系统地贯彻风险预防理念,条块分割的管理体制导致主管部门与地方政府以及部门之间存在信息壁垒,缺乏协调与合作,且生物安全规制机制仍体现出浓重的行政规制色彩,生物安全风险预防制度体系也出现严重缺失,无法适应风险社会中保障生物安全的迫切需要。生态风险的客观性与不确定性,以及从环境管理向环境治理转型的实践需求则为生物安全法律规制范式从损害管理向风险治理的转变奠定了正当性基础。在具体进路上,生物安全法律规制范式从损害管理到风险治理的转变应当从风险预防原则的引领、生物安全风险合作治理、生物安全风险治理的制度建设等方面展开。  相似文献   
7.
This paper analyses impression management (IM) during the global financial crisis (GFC). It examines the differences in multiple textual characteristics and attributions between a highly positive performance period (2002–2007) and the GFC period (2008–2012), within the setting of Spain, where these two economic cycles were extreme. In contrast to previous research, companies' extreme poor performance in our sample is driven by an exogenous event. The findings do not show clear evidence of IM based on textual characteristics specifically linked to the GFC. Companies tried not to use overt IM and, to some extent, tried to clarify the impact of the crisis on performance. They were under great scrutiny and probably preferred to tell a more careful story. However, a general pattern of IM was still present during the GFC in the form of consistent positive attributions, favourable benchmarks and enhancement practices. In essence, the crisis did not fully stop IM practices, but rather influenced the way IM was produced. Overall, our results show that IM was lower during the GFC than in the case of poor performance in normal macroeconomic conditions found by previous literature. The results also show that the narratives of firms in the finance and real estate sectors were the most reactive to the GFC, probably linked to their key role in the crisis.  相似文献   
8.
Poor quality of care may have a detrimental effect on access and take-up and can become a serious barrier to the universality of health services. This consideration is of particular interest in view of the fact that health systems in many countries must address a growing public-sector deficit and respond to increasing pressures due to COVID-19 and aging population, among other factors. In line with a rapidly emerging literature, we focus on patient satisfaction as a proxy for quality of health care. Drawing on rich longitudinal and cross-sectional data for Spain and multilevel estimation techniques, we show that in addition to individual level differences, policy levers (such as public health spending and the patient-doctor ratio, in particular) exert a considerable influence on the quality of a health care system. Our results suggest that policymakers seeking to enhance the quality of care should be cautious when compromising the level of health resources, and in particular, health personnel, as a response to economic downturns in a sector that traditionally had insufficient human resources in many countries, which have become even more evident in the light of the current health crisis. Additionally, we provide evidence that the increasing reliance on the private health sector may be indicative of inefficiencies in the public system and/or the existence of features of private insurance which are deemed important by patients.  相似文献   
9.
Research on firm search stresses the need for firms to adapt and align concurrently with their environment to optimize the ability to sense and seize opportunities for sustained performance. We postulate resource scarcity as an important contingency factor for the search-performance relationship, and assess its joint influence with high and low dynamism. Using a dataset spanning 23 years, we examine the performance implications of combinations of internal and external exploratory and exploitative search in resource-scarce environments, under conditions of high and low dynamism. We find that resource scarcity is an important condition for performance stemming from exploratory and exploitative search: even under conditions that involve low dynamism, but joined with resource scarcity, firms may benefit from pursuing exploratory and exploitative knowledge simultaneously.  相似文献   
10.
本文选取1435家A股上市公司2011—2018年度的面板数据,以企业金融化水平作为门限变量,研究企业研发投入对企业绩效的非线性影响关系。研究结果表明:(1)企业金融化行为给研发投入对企业绩效的促进作用带来严重的时滞效应,研发投入对当年企业绩效不存在促进作用;(2)研发投入对未来一年企业绩效有双门限效应,二者呈倒N型关系,在第二区间内研发投入促进未来一年企业绩效;研发投入对未来二年企业绩效有单门限效应,在第一区间内研发投入促进未来二年企业绩效;(3)在适度的企业金融化水平区间内,研发投入才会促进未来企业绩效。本文指出上市公司金融化水平最优区间占比分布具有区域、行业和企业性质异质性,并进一步基于实证研究结果提出了相应的政策建议,有利于企业合理管理研发投入和防止企业脱实向虚。  相似文献   
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