结构分销网络与市场定位的刚性匹配

市场定位决定了营销的基本策略,因此,也是结构分销网络在设计时必须考虑的刚性匹配。市场定位既决定了分销网络的终端形式及逆向设计原则,决定了分销网络终端的密度,也决定了分销网络终端渠道的管理层次与幅度及区域市场的选择方式。     

I'm Not a Bad Mother — Stories of Mothering‐on‐the‐Edge

This article is located in the field of custody and day‐to‐day care, with a focus on experiences of mothering where mothers no longer have everyday care of their children. At the time of writing, tens of thousands of mothers live separately from their children in Aotearoa, New Zealand. However, there is a general perception of rarity associated with non‐resident mothers, partly due to their reluctance to speak of loss of custody. In this article, we develop a theoretical discussion around the inside/outside relationships between non‐resident mothers and their children that informs therapeutic practice. We argue that mothers who live apart from their children are situated at the edge or periphery of their children's day‐to‐day lives and experience this as outside the lives of their children. Nevertheless, mothers' stories speak of qualities of (m)othering that have been born of and nurtured by longstanding and long‐term commitment to their children.     

高职教育的观念重塑与体系重构

高职教育应当以培养学生的职业技能为核心，以不断提高毕业生的就业竞争力为依归。因此，高职院校应当体现以人为本、以学生为本的办学理念，在就读与就业之间建立起绿色通道；应当将学生职业生涯规划纳入教育视野，构建以职业生涯规划教育为中心的新型高职教育体系。职业生涯规划教育不应当仅作为就业指导的一项内容，而应当将其与高职教育人才培养模式的改革紧密联系。通过建立以职业生涯规划为中心的新型高职教育体系，围绕学生职业生涯规划来重构教学内容和进行教学改革，并将其贯穿于高职教育的全过程。     

编辑选题策划中的营销策略

选题策划是出版工作的重要环节,也是编辑工作的一项重要任务。好的选题策划是好的出版物的前提和保证。而好的选题策划中的市场营销策略又是其中至为关键的要素。现针对编辑选题策划中营销策略所应重点关注的几个问题展开讨论,以期引起更多的关注。     

Rendering sexism invisible in workplace narratives. A narrative analysis of female entrepreneurs’ stories of not being talked to by men

Entrepreneurism is widely regarded as being one way in which women can sidestep the sexism of male‐dominated institutionalized work environments and enter into a world in which men and women operate on a level playing field. Yet, in a corpus of stories of female entrepreneurs’ experiences, we noted that being ignored by men was a constant theme. Taking a social constructionist and narrative approach to identity, we analyse the gendered identity work that female entrepreneurs do in these stories and we seek to explicate the process through which female entrepreneurs do not evaluate being ignored by men as sexism‐in‐action. Using positioning theory as an analytical tool, we analyse these stories at three different levels: the here‐and‐now interaction between interviewer and storyteller; the there‐and‐then identity work of the characters in the storyworld; and the wider societal Discourses that the storytellers enact, and which are enacted by such identity work. Findings indicate that despite making gendered difference, inferiority and lack of agency relevant, the stories are not evaluated as sexism‐in‐action because the female entrepreneurs enact a postfeminist and neoliberal Discourse of freedom, autonomy and choice, rather than a feminist Discourse of discrimination and sexism.     

从历史和理论定位的澄清看马克思主义的当代价值

要论证坚持马克思主义指导地位的必要性,须阐发马克思主义的当代价值,而这需要澄清对马克思主义在历史定位和理论定位存在的误区。其一,从历史定位看,马克思主义不是＂放之四海而皆准＂的＂唯一科学的真理＂,而是对人类文明薪火的传承和超越的具体性真理;其二,马克思主义不是＂从物质出发揭示了物质运动的普遍规律,再推广出历史发展的普遍规律＂,而是以实践为逻辑起点的＂实践的唯物主义＂理论的展开。由此看马克思主义的当代价值,体现在人类解放的精神力量,认识当代世界的思想方法,探索社会主义的理论基础以及揭示社会矛盾的批判武器等方面,从而能够在社会生活中掌握话语主导权。     

一种新的GPS导航卫星选择算法

针对利用全球定位系统（GPS）进行定位导航时对实时性的要求，提出了一种新的导航卫星选择算法。该算法比传统算法的计算量小得多。仿真结果表明，该算法所得出的结果与传统算法很接近，能满足导航定位的实时性精度要求。     

英语广播传媒的未来与定位

本文首先简要介绍了广播传媒的诞生,在分析广播传媒和广播产业的特点和优势的基础上分析了广播传媒未来主要的发展趋势,并且针对该趋势提出了广播传媒及广播产业谋求新发展的具体措施,进而从不同层次分析指出广播传媒的定位。最后作者联系中国广播传媒发展的实际情况,提出新时代背景下中国广播传媒的发展方向。     

提高高校多媒体教学水平之我见

多媒体教学是伴随着现代教育技术出现的一种全新的教学方式,是一种辅助教学手段和重要工具,它的独特作用越来越明显。但是,高校多媒体教学水平并不高,问题不少,令人堪忧。改进和提高多媒体教学的质量和水平,已成为高校急待解决的重要问题。     

弗兰克·麦考特自传《教书匠》的话语与身份

弗兰克·麦考特的《教书匠》是在个人叙事基础上创作的一部为教师而写的自传。本文通过分析作品中的多重取位，说明这本大获成功的自传如何利用作者自己的生平叙事重构教师身份，同时分析叙事和身份之间的联系。麦考特的叙述成功建构了自己的和群体的教书匠形象——观察细致入微、对学生爱恨交加、注重创新教学；他塑造的既是普通的教师群像，又是有着独特的经历和见解的“这一个”。可以说，他对自我的更好理解是通过为教师代言而实现的。