Capturing the broader picture of value co-creation management

The interactional, interdependent, and dynamic nature of value co-creation has made value management in business relationships a particularly challenging issue for both academicians and practitioners. In addition, studies on this topic have mostly focused on managing value co-creation in isolation from the wider relational context without completely capturing the influence of other value processes on value co-creation. This paper examines the broader picture of value co-creation management by providing a model based on interlinked value processes, namely, value communication, value appropriation, value measurement, and value representation. We adopted a qualitative approach based on 86 interviews with managers of both customer and supplier companies, which operated in different industries. Results showed that the management of value co-creation implies considering complex patterns of interconnections with other value processes. In particular, the study will shed light on the centrality of value appropriation to co-create value and on the importance of value representation to coordinate ideas and enable future co-creation opportunities.     

A dynamic business modelling approach to design and experiment new business venture strategies

Business Modelling has evolved as a key activity to reflect new business venture strategy by framing the way a firm will operate and how it will function in achieving its goals (e.g., profitability, growth, innovation, social impact). However, scholars and practitioners have criticized the adoption of a too static perspective in the design and use of conventional Business Model representations. Such a static perspective prevents nascent entrepreneurs experimenting with their Business Models and, as a result, identifying the most effective strategies, especially in terms of business sustainability and profitability. In this paper, we argue that combining conventional Business Model schemas with System Dynamics modelling results in a strategy design tool that may overcome several limitations related to a static view of Business Model representation. Mapping the different key elements underlying value creation processes into a system of causal interdependencies – through the use of simulation – allows strategy analysts and entrepreneurs to experiment and learn how the business reacts to strategic and organizational changes in terms of performance, innovation and value creation. As such, Dynamic Business Models provide useful insights to strategy formulation and business venturing by capturing how critical Business Model elements interact to produce enduring competitive advantages over time.     

《墨子》的修辞特点及其英译

《墨子》是先秦时期重要的思想典籍。在文学史上，《墨子》以其突出的逻辑性和语言质朴著称。拟对《墨子》的修辞特点及其英译进行初步比较分析，以期丰富《墨子》的翻译研究。     

源自文学典故的英语词汇

单词在英语学习中起着建筑材料的作用。很多人在阅读英美书刊或文章时常常被一些寓意深刻的词汇难住,即使查过字典后往往也只知其然而不知其所以然。本文旨在探讨一部分出自文学典故的英语词汇的来龙去脉及其用法,从而使学习者加深印象,记得牢固,用得恰当。除此之外,本文希望有助于提高学习者的兴趣,开阔视野,了解英美文化,进而领略英语原文的真谛。     

运用心理学移情原理消除师生的情感障碍

英语教学的成败是诸多因素相互作用的结果 ,但无论这些因素多么错综复杂 ,主要还是来自教和学两方面。教师和学生能否在教学中相互理解从而形成互动是教学成败的关键。文章将着重讨论师生间营造互动关系中的两个重要环节———情感与移情     

计算机与学术写作(英文)

深大外语系把若干计算机软件应用于英语专业本科学生的写作课教材系列。这不仅有助于学生自修写作技巧,且能为教师节省大量时间,使教师有可能对学生作更多的个别辅导。同时,学生在上写作课的过程中还能掌握一种使用计算机的实际技能。近十年来,中国的飞速发展是史无前例的。西方的技术发展史对中国虽然有启迪作用,但其实际要求与中国相去甚远。在这个意义上,深大的尝试对全中国均具有示范意义。     

英语口语教学刍议

英语口语技能是听、说、读、写四项基本语言技能中很重要的一种技能。要通过课堂教学提高学生口语能力 ,必须从教师、教学方法和学生三方面入手 ,即教师应组织和动员学生积极参与学习 ,采取循序渐进的教学方法 ,发挥学生的主观能动性。学生应有明确的学习目标和计划 ,积极配合老师 ,多说勤炼     

JOURNAL OF UNIVERSITY OF SHANGHAI FOR SCIENCE AND TECHNOLOGY 2002 Vol.24 No.1～4 Total Contents

在学习英语时,中西文化背景的差异,往往会给我们的阅读带来很大的困难。本文拟从词汇的文化内涵、历史典故和西方现代历史文化等三个方面来论述中西文化差异对篇章阅读的影响。     

经贸英语在中国加入WTO后的新趋势

经贸英语对我国的经济和对外贸易业务起了相当重要的作用。中国加入WTO后和在西部大开发的进程中,同世界各国的外贸业务更加频繁,国际贸易业务知识已渗入日常的商务活动之中,外贸活动对英语能力的要求必将刺激经贸荚语的进一步发展和普及。外贸函电中电子商务的普遍应用,商务活动中的信息高速公路,电脑购物、电子货币和智能卡等,使得经贸英语出现许多新的特点和新的优势。本文对这些特点和优势进行了探讨。     

基于业务流程重组的信息系统开发

业务流程重组是从企业整体运作的层次上对管理及流程进行变革 ,来分析和优化原有业务环节 ;信息系统在合理的业务流程基础上实现对企业资源的有效利用与管理 ,从而辅助企业成功实施战略 ,保持竞争优势。本文系统地分析了开发基于企业再造的信息系统的意义与思路 ,详细阐述了信息系统开发各阶段的特点 ,并提出了今后的努力方向