感知风险对在线旅游产品购买意愿的影响分析

旅游电子商务发展迅猛,互联网购物平台的虚拟性和远程性强化了消费者感知风险,它也成为影响旅游电子商务发展的重要因素之一.文章聚焦消费者感知风险,运用SPSS 19.0及AMOS 21.0软件,构建以5个维度的感知风险为自变量、购买意愿为因变量、信任为调节变量的结构方程模型,探讨变量间相关关系.结果发现:感知风险对信任的影响差异较大,仅经济风险感知与信任呈显著负相关;感知风险对购买意愿总效应皆呈负相关;信任作为中介变量存在明显的调节作用,有效地降低了感知风险对购买意愿的负向影响.     

组织支持、城市融入与新生代农民工离职:一个被调节的中介模型

新生代农民工过于频繁的离职行为导致企业用工成本上升,同时也阻碍了农民工的城市融入进程.基于组织支持和互惠理论,采用问卷调查的方式,实证检验了组织支持感、城市融入感及互惠与新生代农民工离职意愿之间的关系与作用机制.研究结果表明,组织支持感负向影响新生代农民工的离职意愿,城市融入感在其中起到了中介作用.同时,新生代农民工的互惠倾向对城市融入感与离职意愿的关系具有强化调节作用,并进一步调节城市融入感在组织支持感与离职意愿之间的中介作用,也即新生代农民工的互惠水平越高,城市融入感的中介作用越强.文章首次测度了新生代农民工的互惠倾向,并且验证了微观企业的组织支持能够促进新生代农民工的城市融入.研究结论为用工企业更好地理解新生代农民工心理行为机制,从而建立有效的管理措施提供了理论指导,同时为寻找新生代农民工城市融入的实现路径提供了依据.     

Media Disaster Reporting Effects on Public Risk Perception and Response to Escalating Tornado Warnings: A Natural Experiment

Previous research has evaluated public risk perception and response to a natural hazards in various settings; however, most of these studies were conducted either with a single scenario or after a natural disaster struck. To better understand the dynamic relationships among affect, risk perception, and behavioral intentions related to natural disasters, the current study implements a simulation scenario with escalating weather intensity, and includes a natural experiment allowing comparison of public response before and after a severe tornado event with extensive coverage by the national media. The current study also manipulated the display of warning information, and investigated whether the warning system display format influences public response. Results indicate that (1) affect, risk perception, and behavioral intention escalated as weather conditions deteriorated, (2) responses at previous stages predicted responses at subsequent stages of storm progression, and (3) negative affect predicted risk perception. Moreover, risk perception and behavioral intention were heightened after exposure to the media coverage of an actual tornado disaster. However, the display format manipulation did not influence behavioral responses. The current study provides insight regarding public perception of predisaster warnings and the influence of exposure to media coverage of an actual disaster event.     

基于Mo-RVIKOR的混合多属性决策方法

针对复杂性和不确定性多属性决策问题，考虑定量和定性融合的属性形式，提出了模块化随机多准则妥协解排序法（Modular Random VlseKriterijumska Opti-mizacija I Kompromisno Resenje，Mo-RVIKOR），该方法无需将信息统一，就能处理多种信息形式存在的多属性决策问题。采用精确数、随机变量处理定量评价信息，用概率语义术语集处理定性评价信息；通过改进离差最大化法确定属性权重；根据Mo-RVIKOR对决策对象进行排序；最后以某公司C2B定制化服务质量评测项目为例，验证了所提方法的有效性。     

Nonprofit organizations in between the nonprofit and market spheres: Shifting goals,governance and management?

In spite of the belief instilled by the New Public Management reforms that nonprofit organizations (NPOs) can benefit from more management, more measurement and more market practices, systematic knowledge on the organizational effects of NPOs incorporating business practices in their day‐to‐day functioning remains absent to date. This research note addresses this limitation by reviewing 49 research articles. The focus lies on the redefinition of nonprofits' mission and income streams, changing governance arrangements and shifting management practices. We find that, despite numerous detrimental effects cited in the literature, (a) generating commercial income can contribute to the financial stability of NPOs, and (b) hybridization towards the market domain can strengthen the organizational legitimacy of NPOs, suggesting that imitating for‐profit enterprises might contribute to nonprofit functioning in perception, rather than in practice.     

基于混合加权距离的毕达哥拉斯模糊TOPSIS多属性决策方法研究

针对决策信息为毕达哥拉斯模糊集的多属性决策问题，提出了一种基于混合加权测度的TOPSIS决策方法。在分析了现有距离测度方法不足的基础上，首先给出了一种新的毕达哥拉斯模糊距离测度——毕达哥拉斯模糊有序加权距离（PFOWD），并研究了该测度权重的确定方法；在PFOWD基础上，进一步提出了毕达哥拉斯模糊混合加权距离（PFHWD），同时探讨了其特征和与现有毕达哥拉斯模糊测度的关系；最后提出了一种基于PFHWD测度的毕达哥拉斯模糊TOPSIS多属性方法，并用实例验证了方法的有效性和可行性。     

考虑实时预倒箱的出口箱堆场多场桥调度优化

在出口集装箱堆场的实际作业过程中，倒箱是制约场桥作业效率的瓶颈之一。为提高出口箱堆场的作业效能，减少船舶装船作业时间，采用实时预倒来降低倒箱的影响，研究出口箱堆场多场桥调度优化问题。考虑待提箱作业次序固定、场桥间保持安全距离及不可跨越的现实约束，兼顾内集卡的等待上限，侧重场桥作业过程中的实时预倒箱，构建了以带惩罚因子的内集卡总等待时间最少为目标的混合整数线性规划模型。基于问题自身的特点设计了混合和声模拟退火算法，得出了各场桥的行走路径与实时预倒箱方案。在算例实验中，通过与不考虑实时预倒箱的方案、FCFS方案以及下界进行对比，验证了考虑实时预倒箱的场桥调度模型及算法的有效性，为集装箱码头出口箱堆场的场桥调度提供参考。     

Application of hybrid framework to facilitate lean six sigma implementation: a manufacturing company case experience

This study aims to propose a hybrid framework for lean six sigma (LSS) based on the prioritisation of barriers and solution approaches, to facilitate hassles free applications for handling the challenges of wastes reduction and quality improvement. The study identifies 27 LSS barriers and 22 solution approaches through literature review and utilises feedback from industry experts. For framework, study uses fuzzy AHP-PROMETHEE to prioritise LSS barriers and solution approaches. Incorporating fuzzy sets in analytical hierarchy process (AHP) ensures the optimality of barrier weights. Whereas, preference ranking organisation method for enrichment of evaluations (PROMETHEE) helps in pairwise comparisons of solution approaches with respect to each LSS barrier, facilitating fair judgements. This research guides regarding the development of framework and checks its suitability and robustness through case application of an Indian manufacturing organisation. Authors expect that researchers and practitioners will find study useful for LSS and multi criteria decision making(MCDM) domains.     

基于TRA理论的旅游电商平台的消费者行为意愿研究

O2O模式拥有广泛的发展空间和巨大潜力。文章以旅游业中的在线订房服务作为代表，研究消费者线上预订行为，针对网站特性探析消费者在线订房意愿，为互联网行业发展提出实质性建议，同时也可为其他新兴产业发现更有价值的商业模式。以理性行为理论(TRA)作为基础架构，构建以信任为中介变量的关系模型，包括6个构面（感知规模、声誉、信任、态度、感知利益、在线订房意愿）,并提出7条假设。通过实证研究验证了各因素之间的相互作用关系，其中6条假设成立并呈现出不同程度的影响，而感知利益与在线订房意愿之间的假设不被支持。本研究为管理者吸引消费者进行在线订房提供了有效可行的管理建议，亦为学术界在未来探索消费者信任在不同类型网站中的影响提供了理论基础。