基于传播诱因的社会化营销传播研究

近年来,各类形式多样的社交网站激增,社交媒体用户也达到了前所未用的规模,新兴的社交媒体正以风驰电掣的速度给互联网用户带来了一场社交变革.本文正是以互联网用户的传播诱因作为出发点深度解析用户的社交媒体使用行为,进而对企业的社交营销给予建议.通过研究表明,用户的社交传播动机可分为:自我表达,身份认同;信息易感,资源分享;利益驱动,行使传播权三种类型.以用户的心理动机为理论基础,结合微博、微信等给媒介平台的属性为企业的社会化营销提出了三大策略建议.     

明清俗语辞书中词的理据研究的特点、角度与不足

理据是确定词的音义关系的依据。明清俗语辞书中关于词的理据研究的内容较多,值得学界重视。明清俗语辞书中的理据研究的特点是关注词的社会性、注重分析复合词的理据、批评流俗词源;其研究分别是从字义、语音、同源词与事物属性等不同角度进行的;其不足是存在一些缺失与存疑的情况。     

综合性大学与医学类院校学生无偿献血的动因比较研究

以南京某综合性大学和某医学院校为例,比较两类学校学生在无偿献血认知、献血参与态度及献血动机方面的差异。通过文献研究、专家咨询及焦点小组评分编制调查问卷。认知差异比较采用卡方检验,态度和动机差异采用t检验。综合性大学学生对无偿献血的认知水平较低。医学类院校学生在献血参与态度方面的得分较高,二者在献血感受上无差异。献血动机方面,医学类院校学生献血的利他性得分较高,在两校暂未献血人群中,医学类院校学生自我效能型和献血奖励型动机得分更高。需加强对综合性大学学生献血知识的普及,根据态度及动机差异采取有针对性的献血宣传及招募。     

中国集体林权制度变迁及其内在经济动因分析

随着我国宏观经济改革的不断深化,推进集体林权配套改革成为社会对集体林权改革的共识。因此,加强对集体林权制度改革变迁的研究,对于明确集体林权配套改革方向、深化社会宏观经济改革具有重要意义。根据不同历史时期集体林权制度对于产权主体的不同界定,将集体林权制度变迁的历程划分为4个阶段,并运用经济学的生产与消费、博弈论、制度经济学等理论对4个阶段的经济动因做了系统分析。结果表明：历次集体林权制度变迁的方向是与国家当时经济社会环境紧密相关的,历次集体林权制度变迁实质均是国家基于宏观经济最优化目标下的制度安排,与在此安排下农民作出的微观理性选择的结合,集体林权制度改革的成功实施均是宏观制度安排与微观理性选择相一致的结果。     

人格对大学生运动动机的预测研究

文章考察了人格对大学生运动动机的预测机制。选取渤海大学公共体育课各个专业的学生345人为样本,建立人格得分与运动动机得分之间的预测模型。结果表明,人格对运动动机具有显著的预测作用:责任感、外向性和宜人性是预测运动动机得分的主要维度。人格在不同人群中预测模型是不一样的,可能并不存在统一的预测机制:男生的运动动机得分受神经质的影响较大,外向性在独生子女样本中起较大的预测作用。     

Transformational leadership and optimal functioning at work: On the mediating role of employees' perceived job characteristics and motivation

This study aimed to deepen our understanding of the motivational mechanisms involved in the relationship between transformational leadership (TFL) and employee functioning. Drawing on the TFL literature, the job demands–resources model and self-determination theory, we propose an integrative model that relates TFL to employee psychological health (burnout and psychological distress), attitudes (occupational commitment and turnover intention) and performance (professional efficacy, self-reported individual and objective organizational performance) through two explanatory mechanisms: perceived job characteristics (job demands and resources) and employee motivation (autonomous and controlled). This research was conducted in two occupational settings (nurses and school principals), using a distinct variable operationalization for each. Results of both studies provide support for the hypothesized model, suggesting that TFL relates to optimal job functioning (psychological health, job attitudes and performance) by contributing to favourable perceptions of job characteristics (more resources and less demands) and high-quality work motivation (more autonomous motivation and less controlled motivation) in employees. Theoretical contributions and managerial implications as well as directions for future research are presented.     

On the psychological and motivational processes linking job characteristics to employee functioning: Insights from self-determination theory

The aim of this study was to provide insight into the differential relationships between job characteristics (job demands and resources) and employee functioning by examining the psychological and motivational processes involved. Drawing on self-determination theory, we tested a model in which job demands are positively related to negative manifestations of employee functioning (psychological distress and psychosomatic complaints) through psychological need frustration and low-quality work motivation (controlled motivation), whereas job resources are positively related to positive manifestations of employee functioning (work engagement and job performance) through need satisfaction and high-quality work motivation (autonomous motivation). Data were collected from 699 Canadian nurses. Structural equation modelling (SEM) results support the proposed model: psychological needs and work motivation partially mediated the relationship between job characteristics and employee functioning. Specifically, job demands negatively predicted employee functioning (high distress and psychosomatic complaints, low engagement and performance) through need frustration and controlled motivation. In contrast, while positively predicting need satisfaction and negatively predicting need frustration, job resources fostered optimal work motivation (more autonomous and less controlled motivation) and employee functioning. The implications for self-determination theory (SDT) and research on occupational health and stress are discussed.     

大学生入党动机探析

对大学生入党动机的现状和影响大学生入党动机的多种因素进行了分析,提出了在当前形势下端正大学生入党动机的思路和采取的措施.     

无产者何以联合？——关于无产阶级革命动机问题的思考

无产阶级革命动机问题是马克思无产阶级革命理论的重要组成部分。按功利主义的逻辑,无产阶级革命是出于每个人欲望的满足抑或利益的实现;按义务论的逻辑,无产阶级革命则是基于每个不同个人的共同的善的表征。功利主义和义务论的出发点都是抽象化的个人,马克思语义中的个人则是现实的个人,这不是欲望或者善的集合体,而是植根于资本主义社会物质生产中的个人。“全世界无产者联合起来”的基础既不是出于利益实现,也不是出于道义考量,而是资本主义社会中生产力与生产关系矛盾运动的结果。     

脱贫人口返贫风险监测：机制设置、维度聚焦与实现路径

加强脱贫人口返贫风险监测是后脱贫时代农村贫困治理的必然要求。遵循脱贫人口返贫问题事前治理逻辑,基于对返贫风险生发运演机理的理性揭示和科学预判,把内生脱贫动力、生计资源禀赋、外部灾害冲击和社会负面影响作为脱贫人口返贫生发的主要监测维度,且诸维度之间相互作用、相辅相成。返贫风险监测机制基于四大维度的监测预警能力越强,则越有利于及时化解返贫风险、阻断返贫。当前脱贫人口返贫风险监测机制建设面临监测制度不完善、监测主体配合机械式、监测技术体系不健全、风险信息管理碎片化和监测工作考核监督不完善等不利因素,迫切需要完善风险监测制度,布控筑牢脱贫人口返贫防线;明确风险监测职责,推动多元主体共同参与;强化监测技术体系支撑,打造返贫信息共享平台;创新信息管理机制,构建协同治理良好格局;共同推动后脱贫时代脱贫人口返贫风险监测机制的逐步形成、持续巩固和长效发力。